Krackjack SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4142

SWOT analysis of Krackjack analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Krackjack SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Krackjack to benchmark its business & performance as compared to the competitors and industry. Krackjack is one of the leading brands in the food & beverages sector. The table below also lists the top Krackjack competitors and elaborates Krackjack market segmentation, target group, positioning & Unique Selling Proposition (USP).

Krackjack SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Sweet bhi salty bhi; Taste ka double role


India's first original sweet and salted biscuit

Krackjack STP

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people


Unique dual tastes like dual personalities of individuals

Krackjack SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Krackjack. Strengths are:

1.Low cost

2.Innovative advertising and visibility

3.Good product quality and packaging

4.Very old and popular brand from Parle's stable

5.High brand recall


Here are the weaknesses in the Krackjack SWOT Analysis:

1.Many competitors in this segment

2.Nothing unique

3.Storage issues due to moisture


Following are the Opportunities in Krackjack SWOT Analysis:

1.Tie-up with schools as a part of meals

2.Untapped rural market

3.Flavours like Maska Chaska can be fruitful


The threats in the SWOT Analysis of Krackjack are as mentioned:

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

Krackjack Competition

Below are the top 2 Krackjack competitors:

1.Britannia 50 50

2.Britannia 50 50 Maska Chaska

The brandguide table above concludes the Krackjack SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Krackjack. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: