Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Krackjack analyses the brand by its strengths, weaknesses, opportunities & threats. In Krackjack SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Krackjack to benchmark its business & performance as compared to the competitors. Krackjack is one of the leading brands in the food & beverages sector.
The table below lists the Krackjack SWOT (Strengths, Weaknesses, Opportunities, Threats), top Krackjack competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
All age groups Lower, middle and upper class people
Unique dual tastes like dual personalities of individuals
SWOT Analysis of Krackjack
Below are the Strengths in the SWOT Analysis of Krackjack:
2.Innovative advertising and visibility
3.Good product quality and packaging
4.Very old and popular brand from Parle's stable
5.High brand recall
Here are the weaknesses in the Krackjack SWOT Analysis:
1.Many competitors in this segment
3.Storage issues due to moisture
Following are the Opportunities in Krackjack SWOT Analysis:
1.Tie-up with schools as a part of meals
2.Untapped rural market
3.Flavours like Maska Chaska can be fruitful
The threats in the SWOT Analysis of Krackjack are as mentioned:
1.Severe threat from wafer and salted snacks segment
2.Similar biscuit categories
Below are the top 2 competitors of Krackjack:
1.Britannia 50 50
2.Britannia 50 50 Maska Chaska
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Krackjack. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute