Krackjack SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Krackjack analyses the brand by its strengths, weaknesses, opportunities & threats. In Krackjack SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Krackjack to benchmark its business & performance as compared to the competitors. Krackjack is one of the leading brands in the food & beverages sector.

The article below lists the Krackjack SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Krackjack SWOT Analysis:

SWOT Analysis of Krackjack

For Krackjack, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Krackjack Strengths

The strengths of Krackjack looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Krackjack :

1.Low cost

2.Innovative advertising and visibility

3.Good product quality and packaging

4.Very old and popular brand from Parle's stable

5.High brand recall

Krackjack Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Krackjack SWOT Analysis:

1.Many competitors in this segment

2.Nothing unique

3.Storage issues due to moisture


Krackjack Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Krackjack SWOT Analysis:

1.Tie-up with schools as a part of meals

2.Untapped rural market

3.Flavours like Maska Chaska can be fruitful

Krackjack Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Krackjack are as mentioned:

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories


Krackjack Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Krackjack:

1.Britannia 50 50

2.Britannia 50 50 Maska Chaska

Hence this concludes the Krackjack SWOT analysis.

Continue reading more about the brand/company.

About Krackjack

KrackJack

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Sweet bhi salty bhi; Taste ka double role

USP

India's first original sweet and salted biscuit

Krackjack STP
Segmentation

Quality conscious children and adults

Target Market

All age groups Lower, middle and upper class people

Positioning

Unique dual tastes like dual personalities of individuals


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Krackjack. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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