Krackjack SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Krackjack analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Krackjack SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Krackjack to benchmark its business & performance as compared to the competitors and industry. Krackjack is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Krackjack competitors and includes Krackjack target market, segmentation, positioning & Unique Selling Proposition (USP).

Krackjack SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Sweet bhi salty bhi; Taste ka double role


India's first original sweet and salted biscuit

Krackjack STP
Krackjack Segmentation

Quality conscious children and adults

Krackjack Target Market

All age groups Lower, middle and upper class people

Krackjack Positioning

Unique dual tastes like dual personalities of individuals

Krackjack SWOT Analysis
Krackjack Strengths

Below are the Strengths in the SWOT Analysis of Krackjack:

1.Low cost

2.Innovative advertising and visibility

3.Good product quality and packaging

4.Very old and popular brand from Parle's stable

5.High brand recall

Krackjack Weaknesses

Here are the weaknesses in the Krackjack SWOT Analysis:

1.Many competitors in this segment

2.Nothing unique

3.Storage issues due to moisture

Krackjack Opportunities

Following are the Opportunities in Krackjack SWOT Analysis:

1.Tie-up with schools as a part of meals

2.Untapped rural market

3.Flavours like Maska Chaska can be fruitful

Krackjack Threats

The threats in the SWOT Analysis of Krackjack are as mentioned:

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

Krackjack Competition

Below are the top 2 Krackjack competitors:

1.Britannia 50 50

2.Britannia 50 50 Maska Chaska

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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