Parle Wafers SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6864

SWOT analysis of Parle Wafers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Wafers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Wafers to benchmark its business & performance as compared to the competitors and industry. Parle Wafers is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Wafers competitors and elaborates Parle Wafers market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Wafers SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Parle Wafers khaane ka match jitnane ka


Tasty waters for the youth with huge number of flavors

Parle Wafers STP

People who want to have between meal snacks

Target Group

Youth of Lower, middle income


Wafers for young superstitious people

Parle Wafers SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Wafers. Strengths are:

1.Parle's brand backing

2.Good distribution and availability

3.Available in flavors

4.Cheaper when compared to lays


Here are the weaknesses in the Parle Wafers SWOT Analysis:

1.High fat and cholesterol in potato wafers

2.Comparison to Lays in package design

3.Low Brand Recall


Following are the Opportunities in Parle Wafers SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Launch Unique Flavors different from the normal four


The threats in the SWOT Analysis of Parle Wafers are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people

Parle Wafers Competition

Below are the top 6 Parle Wafers competitors:





5.Diamond Wafers

6..Local wafers

The brandguide table above concludes the Parle Wafers SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Wafers. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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