Parle Wafers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle Wafers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Wafers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Wafers to benchmark its business & performance as compared to the competitors and industry. As of 2020, Parle Wafers is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Wafers competitors and includes Parle Wafers target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Wafers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Parle Wafers khaane ka match jitnane ka


Tasty waters for the youth with huge number of flavors

Parle Wafers STP
Parle Wafers Segmentation

People who want to have between meal snacks

Parle Wafers Target Market

Youth of Lower, middle income

Parle Wafers Positioning

Wafers for young superstitious people

Parle Wafers SWOT Analysis
Parle Wafers Strengths

Below are the Strengths in the SWOT Analysis of Parle Wafers:

1.Parle's brand backing

2.Good distribution and availability

3.Available in flavors

4.Cheaper when compared to lays

Parle Wafers Weaknesses

Here are the weaknesses in the Parle Wafers SWOT Analysis:

1.High fat and cholesterol in potato wafers

2.Comparison to Lays in package design

3.Low Brand Recall

Parle Wafers Opportunities

Following are the Opportunities in Parle Wafers SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Launch Unique Flavors different from the normal four

Parle Wafers Threats

The threats in the SWOT Analysis of Parle Wafers are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people

Parle Wafers Competition

Below are the top 6 Parle Wafers competitors:





5.Diamond Wafers

6..Local wafers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Wafers. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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