Diana Tea Company SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2928

SWOT analysis of Diana Tea Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. Diana Tea Company is one of the leading brands in the food & beverages sector. The table below also lists the top Diana Tea Company competitors and elaborates Diana Tea Company segmentation, targeting, positioning & USP.

Diana Tea Company SWOT, Competitors, Marketing STP & Brand analysis Table
Diana Tea Company Brand Analysis
Parent Company

Diana Tea Company


Food Processing


Food & Beverages

Tagline/ Slogan

Princess of tea


Rich taste and strong aroma

Diana Tea Company STP

People preferring tea

Target Group

Regular consumers from middle class, tea bags are targeted at Indian railways and corporate offices


Tea that soothes your senses

Diana Tea Company SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Diana Tea Company . Strengths are:

1.DTCL has an experience in tea industry over more than 100 years

2.Continuous modernisation of factory helps in lowering production cost

3.Tea available in 250gms packets, tea bags and wooden keddies

4.Strong flavourand variety


Here are the weaknesses in the Diana Tea Company SWOT Analysis:

1.Lot of competitionmeans limited market share

2. Presence only in North and North-western India

3.Highly fragmented market in India


Following are the Opportunities in Diana Tea Company SWOT Analysis:

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement


The threats in the SWOT Analysis of Diana Tea Company are as mentioned:

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Diana Tea Company Competition

Below are the top 4 Diana Tea Company competitors:

1.Tata tea


3.Waag bakri

4. Brooke-bond Lipton

The brandguide table above concludes the Diana Tea Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diana Tea Company . The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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