Diana Tea Company SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2793

SWOT Analysis of Diana Tea Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Diana Tea Company Ltd

Parent Company

Diana Tea Company


Food Processing


Food & Beverages

Tagline/ Slogan

Princess of tea


Rich taste and strong aroma

Diana Tea Company STP


People preferring tea

Target Group

Regular consumers from middle class, tea bags are targeted at Indian railways and corporate offices


Tea that soothes your senses

Diana Tea Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Diana Tea Company . Strengths are:

1.DTCL has an experience in tea industry over more than 100 years

2.Continuous modernisation of factory helps in lowering production cost

3.Tea available in 250gms packets, tea bags and wooden keddies

4.Strong flavourand variety


Here are the weaknesses of Diana Tea Company :

1.Lot of competitionmeans limited market share

2. Presence only in North and North-western India

3.Highly fragmented market in India


Following are the Opportunities of Diana Tea Company :

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement


The threats of Diana Tea Company are as mentioned :

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Diana Tea Company Competition


Below are the 4 main Diana Tea Company competitors :

1.Tata tea


3.Waag bakri

4. Brooke-bond Lipton

The brandguide table above concludes the Diana Tea Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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