Diana Tea Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1929

SWOT Analysis of Diana Tea Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Diana Tea Company Ltd

Parent Company

Diana Tea Company


Food Processing


Foods and Beverages

Tagline/ Slogan

Princess of tea


Rich taste and strong aroma



People preferring tea

Target Group

Regular consumers from middle class, tea bags are targeted at Indian railways and corporate offices


Tea that soothes your senses

SWOT Analysis


1.DTCL has an experience in tea industry over more than 100 years

2.Continuous modernisation of factory helps in lowering production cost

3.Tea available in 250gms packets, tea bags and wooden keddies

4.Strong flavourand variety


1.Lot of competitionmeans limited market share

2. Presence only in North and North-western India

3.Highly fragmented market in India


1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement


1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular



1.Tata tea


3.Waag bakri

4. Brooke-bond Lipton

The table above concludes the Diana Tea Company SWOT analysis along with its marketing and brand parameters.


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