Diana Tea Company SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Diana Tea Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Diana Tea Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Diana Tea Company to benchmark its business & performance as compared to the competitors and industry. Diana Tea Company is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Diana Tea Company competitors and includes Diana Tea Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Diana Tea Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Diana Tea Company Brand Analysis
Parent Company

Diana Tea Company


Food Processing


Food & Beverages

Tagline/ Slogan

Princess of tea


Rich taste and strong aroma

Diana Tea Company STP
Diana Tea Company Segmentation

People preferring tea

Diana Tea Company Target Market

Regular consumers from middle class, tea bags are targeted at Indian railways and corporate offices

Diana Tea Company Positioning

Tea that soothes your senses

Diana Tea Company SWOT Analysis
Diana Tea Company Strengths

Below are the Strengths in the SWOT Analysis of Diana Tea Company :

1.DTCL has an experience in tea industry over more than 100 years

2.Continuous modernisation of factory helps in lowering production cost

3.Tea available in 250gms packets, tea bags and wooden keddies

4.Strong flavourand variety

Diana Tea Company Weaknesses

Here are the weaknesses in the Diana Tea Company SWOT Analysis:

1.Lot of competitionmeans limited market share

2. Presence only in North and North-western India

3.Highly fragmented market in India

Diana Tea Company Opportunities

Following are the Opportunities in Diana Tea Company SWOT Analysis:

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement

Diana Tea Company Threats

The threats in the SWOT Analysis of Diana Tea Company are as mentioned:

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Diana Tea Company Competition

Below are the top 4 Diana Tea Company competitors:

1.Tata tea


3.Waag bakri

4. Brooke-bond Lipton

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diana Tea Company . The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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