Empee Sugars & Chemicals SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 842

SWOT Analysis of Empee Sugars & Chemicals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Empee Sugars & Chemicals Ltd.

Parent Company

Empee Sugars & Chemicals Ltd.


Food Processing


Foods and Beverages

Tagline/ Slogan



Indian Made Foreign Liquor



People consuming Indian alcohol(Rum, Brandy and Whiskey)

Target Group

Different brands for different segments


Alcohol catering to different segments

Product Portfolio


1.Victoria Rum

2.Power Rum, Brandy and Whiskey

3.Old Secret Rum

SWOT Analysis


1.Empee distilleries hold a major market share in premium segment

2.Huge presence in South India

3.It  is an ISO 9001:2000 certified company

4.Has rum , brandy and whiskey in its portfolio thus encashing huge market potential

5. Good distribution and availability owing to distribution network


1.Foreign brands coming in market means less market share

2.High taxes on alcohol and limited geographic reach


1.Can expand its operations in North India

2.Enter beer segment

3.Increase exports

4.Increase share in regular segment


1.Many domestic and international players entering the market

2.Stringent advertising norms

3.Increasing cost of labour



1.Old Monk Rum

2.Teacher’s Whiskey

3.Blender’s Pride

The table above concludes the Empee Sugars & Chemicals SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Empee Sugars & Chemicals. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: