Gokul Refoils and Solvent SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2073

SWOT Analysis of Gokul Refoils and Solvent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gokul Refoils and Solvent

Parent Company

Gokul Refoils and Solvent


Food Processing


Foods and Beverages

Tagline/ Slogan



Known for quality, consistency and smell it exudes



Households wanting edible oils

Target Group

Women who purchase grocery


Gokul is positioned as a premium brand and zaika is a mass brand

Product Portfolio




SWOT Analysis


1.Extensive market research on consumer taste preferences and consumer friendly packages

2.It is an ISO 22000:2005 certified company with a wide customer base spread globally

3. Its extensive marketing and distribution network helps it to reach the customers in 20 states in India

4.It produces edible oils such as Soya bean oil, Cottonseed oil, Palm oil (Palmolein), Sunflower oil, Mustard oil, Groundnut oil, Vanaspati and Industrial oils such as Castor Oil


1.Limited brand recall and lessers market share

2.Limited market penetration in edible oil market

3.Low advertising and visibilty


1.Sharp increase in demand for branded oil

2.Huge potential in rural market

3.Increase exports


1.Large number of national and international players

2.Highly competive industry



1. Sundrop

2. Dhara

3. Saffola

4. Fortune

5. Gemini

The table above concludes the Gokul Refoils and Solvent SWOT analysis along with its marketing and brand parameters.


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