Harrisons Malayalam SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2414

SWOT analysis of Harrisons Malayalam analyses the brand/company with its strengths, weaknesses, opportunities & threats. Harrisons Malayalam is one of the leading brands in the food & beverages sector. The table below also lists the top Harrisons Malayalam competitors and elaborates Harrisons Malayalam segmentation, targeting, positioning & USP.

Harrisons Malayalam Ltd

Parent Company

RPG Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Wake the energy within you(For brand Surya)

USP

Quality, Consistency and colour

Harrisons Malayalam STP

Segment

People preferring tea

Target Group

Targeting different segments with regular and premium brands

Positioning

Tea available in two variants-CTC and organic

Product Portfolio

Brands

1.Mountain Mist

2. Harrisons Gold

3. Surya

4. Surianalle

5.Lockhart

6. Touramulla

The above mentioned brands are the prominent products under the Harrisons Malayalam product portfolio.

Harrisons Malayalam SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harrisons Malayalam. Strengths are:

1.HML is one of the most diversified agro-based company having 150 years of experience in corporate farming

2.It is the largest producer of tea in South India and pineapples in India

3.In tea brands, it has regular brands as well as premium brands thus having a huge market share

4.It also produces smaller quantities of a variety of other exotic horticultural crops like Areca nut, Banana, Cardamom, Cocoa, Coffee, Coconut, Pepper and Vanilla

Weaknesses

Here are the weaknesses in the Harrisons Malayalam SWOT Analysis:

1.Lot of competitionmeans limited market share

2.Decline in company’s tea exportsis a concern

3.Highly fragmented market in India

Opportunities

Following are the Opportunities in Harrisons Malayalam SWOT Analysis:

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in rural market

Threats

The threats in the SWOT Analysis of Harrisons Malayalam are as mentioned:

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Harrisons Malayalam Competition

Competitors

Below are the top 4 Harrisons Malayalam competitors:

1.Tata tea

2.Society

3.Waag bakri

4. Brooke-bond Lipton

The brandguide table above concludes the Harrisons Malayalam SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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