Jay Shree Tea and Industries SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Jay Shree Tea and Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jay Shree Tea and Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jay Shree Tea and Industries to benchmark its business & performance as compared to the competitors and industry. Jay Shree Tea and Industries is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jay Shree Tea and Industries competitors and includes Jay Shree Tea and Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Jay Shree Tea and Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jay Shree Tea and Industries Brand Analysis
Parent Company

Birla Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

All teas of India under one roof

USP

Tea with fresh aroma

Jay Shree Tea and Industries STP
Jay Shree Tea and Industries Segmentation

Anyone consuming tea

Jay Shree Tea and Industries Target Market

Tea consumers coming from middle class

Jay Shree Tea and Industries Positioning

Tea with great aroma at affordable prices

Jay Shree Tea and Industries SWOT Analysis
Jay Shree Tea and Industries Strengths

Below are the Strengths in the SWOT Analysis of Jay Shree Tea and Industries:

1.Jay Shree Tea has tea gardens in all tea-producing regions of India

2.One of the biggest producer of speciality teas, and a proud member of the Specialty Tea Institute, USA

3.Huge presence in International market

4. Strong presence in the market and good reputation

Jay Shree Tea and Industries Weaknesses

Here are the weaknesses in the Jay Shree Tea and Industries SWOT Analysis:

1.Lot of competitionmeans limited market share

2.Brand awareness not as high as some of the popular brands

3.Highly labour intensive industry

Jay Shree Tea and Industries Opportunities

Following are the Opportunities in Jay Shree Tea and Industries SWOT Analysis:

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement

Jay Shree Tea and Industries Threats

The threats in the SWOT Analysis of Jay Shree Tea and Industries are as mentioned:

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Jay Shree Tea and Industries Competition
Competitors

Below are the top 4 Jay Shree Tea and Industries competitors:

1.Tata tea

2.Society

3.Waag bakri

4. Brooke-bond Lipton


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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