KMG Milk Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1036

SWOT Analysis of KMG Milk Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KMG Milk Foods

Parent Company

KMG MilkFoods


Food Processing


Foods and Beverages

Tagline/ Slogan



Milk Products with quality and consistency



Milk and milk product consuming people

Target Group

Consumers wanting high quality milk and milk products


International quality products

SWOT Analysis


1.KMG is ISO 9001:2000 certified company

2.The company has ultramodern milk processing plant

3.Their milk products are exported to Middle-East and SAARC nations

4. High quality of the products and good packaging to ensure storage while warehousing and transporting


1.Lot of competitionmeans limited share

2.Limited geographic reach compared to big players in the industry


1.Increase its presence in rural parts of India

2.Concentrate more on branding and advertisement

3.Increase it milk powder consumption as this is growing product in India

4.Increase its presence in South India


1.New national and international players entering the market

2.Strict regulations with regards to milk and milk processing companies





3.ADF Foods

The table above concludes the KMG Milk Foods SWOT analysis along with its marketing and brand parameters.


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