Modern Dairies SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 894

SWOT Analysis of Modern Dairies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Modern Dairies Ltd

Parent Company

Modern Dairies Ltd


Food Processing


Foods and Beverages

Tagline/ Slogan

Think Health, Think Nutrition, Think Modern Dairies


Highest quality and variety in various kinds of cheese

Product Portfolio


1.Acid Casein

2.Whey Protein concentrates

3.Edible Lactose

4.Skimmed Milk Powder

5. Full Cream Milk Powder




Restaurants, food processing companies

Target Group

Premium restaurants and companies


Highest quality milk-products for restaurants

SWOT Analysis


1.Modern Dairies is prestigious  is an  ISO:9001, ISO 22000, ISO 14001 (Environment Management) and   HACCP (Food Safety), certification to its credit

2.It is strategically located at the centre of milk rich belt in Karnal, on NH1, just 136 kms from North Delhi

3.It has regular supply of milk

4. Caters to global market comprising of North America, Europe, Asia and Africa

5.Includes clients like GSK, HUL, Pizza Hut, Mother Dairies, etc.


1.Presence only in North Indiawhich means less penetration

2.Increasing competitionmeans market share growth is slow


1.Increase its presence in other parts of India

2.Concerntrate more on branding and advertising

3.Increase its presence in domestic market


1.High dependence on international clients

2.Fluctuations on foreign exchange rate

3.Stringent quality norms in international market



1.Kwality Dairies


3.Kohinoor Foods

The table above concludes the Modern Dairies SWOT analysis along with its marketing and brand parameters.


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