Rail Neer SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1670

SWOT Analysis of Rail Neer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rail Neer

Parent Company



Drinking Water


Food & Beverages

Tagline/ Slogan



Highest quality product

Rail Neer STP


People needing bottled packaged water

Target Group

Commuters travelling by Indian Railways and people entering railway premises


Safest drinking water at cheapest price

Rail Neer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rail Neer :

1.Completely automatic plant and no manual handling of water

2.In-house production under complete control of IRCTC

3.Close proximity to consumers as the major customers are rail commuters

4.Widely available at all the stations across the Indian railway network

5. Good packaging of the bottled water


1. At most places production facilities are not capable of meeting the demand

2.Presence of high quality brands like Oxyrich, Aquafina, etc. already existingmeans tough competition


1.Excellent manufacturing network across India to have better distribution

2.Increase its presence on metro railway stations

3. Target caterers to increase business

4. Offer it as a product for tourists


1.Claims that competition products are better

2. Differentiating between the brands is difficult

3.Many substitutes like juices, soft drinks, etc. are available to quench thirst

Rail Neer Competition


Below are the 4 main Rail Neer competitors :





The brandguide table above concludes the Rail Neer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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