Rail Neer SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2028

SWOT analysis of Rail Neer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rail Neer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rail Neer to benchmark its business & performance as compared to the competitors and industry. Rail Neer is one of the leading brands in the food & beverages sector. The table below also lists the top Rail Neer competitors and elaborates Rail Neer market segmentation, target group, positioning & Unique Selling Proposition (USP).

Rail Neer SWOT, Competitors, Marketing STP & Brand analysis Table
Rail Neer Brand Analysis
Parent Company



Drinking Water


Food & Beverages

Tagline/ Slogan



Highest quality product

Rail Neer STP

People needing bottled packaged water

Target Group

Commuters travelling by Indian Railways and people entering railway premises


Safest drinking water at cheapest price

Rail Neer SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rail Neer. Strengths are:

1.Completely automatic plant and no manual handling of water

2.In-house production under complete control of IRCTC

3.Close proximity to consumers as the major customers are rail commuters

4.Widely available at all the stations across the Indian railway network

5. Good packaging of the bottled water


Here are the weaknesses in the Rail Neer SWOT Analysis:

1. At most places production facilities are not capable of meeting the demand

2.Presence of high quality brands like Oxyrich, Aquafina, etc. already existingmeans tough competition


Following are the Opportunities in Rail Neer SWOT Analysis:

1.Excellent manufacturing network across India to have better distribution

2.Increase its presence on metro railway stations

3. Target caterers to increase business

4. Offer it as a product for tourists


The threats in the SWOT Analysis of Rail Neer are as mentioned:

1.Claims that competition products are better

2. Differentiating between the brands is difficult

3.Many substitutes like juices, soft drinks, etc. are available to quench thirst

Rail Neer Competition

Below are the top 4 Rail Neer competitors:





The brandguide table above concludes the Rail Neer SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rail Neer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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