Priyagold Chocogold SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2330

SWOT Analysis of Priyagold Chocogold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Chocogold

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food & Beverages

Tagline/ Slogan

Premium Milk Choco


Premium Ingredients used

Priyagold Chocogold STP


Chocolate bar segment

Target Group

Teen,Youngsters – female and male – middle income category


Premium quality milk chocolate

Priyagold Chocogold SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Priyagold Chocogold :

1. Good taste with quality ingredients

2.Attractively priced for premium quality product

3.Good brand image perception amongst consumers

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores


1. Limited market share due to tremendous competition

2. Not much product differentiation as compared to competitors

3.Easliy imitable product and therefore doesn’t offer sustainable advantage to the company


1. Opportunity to differentiate product by introducing unique flavors

2.Opportunity to improve the number of first time users by offering introduction packs in new markets


1. Bigger established competitors have better R&D and advertising budgets allotted for competitor products

2.Competitors have better distribution capabilities and better trade relations thereby ensuring better visibility and brand awareness

Priyagold Chocogold Competition


Below are the 2 main Priyagold Chocogold competitors :

1.Dairy Milk Silk


The brandguide table above concludes the Priyagold Chocogold SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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