SWOT Analysis of Priyagold Chocogold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Priyagold Chocogold |
|
Parent Company |
Surya Foods and Agro Ltd |
Category |
Wafer Snack |
Sector |
|
Tagline/ Slogan |
Premium Milk Choco |
USP |
Premium Ingredients used |
Priyagold Chocogold STP |
|
Segment |
Chocolate bar segment |
Target Group |
Teen,Youngsters – female and male – middle income category |
Positioning |
Premium quality milk chocolate |
Priyagold Chocogold SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Priyagold Chocogold : 1. Good taste with quality ingredients 2.Attractively priced for premium quality product 3.Good brand image perception amongst consumers 4. Strong brand image of the parent company 5. Good distribution and availability through retail and departmental stores |
Weaknesses |
1. Limited market share due to tremendous competition 2. Not much product differentiation as compared to competitors 3.Easliy imitable product and therefore doesn’t offer sustainable advantage to the company |
Opportunities |
1. Opportunity to differentiate product by introducing unique flavors 2.Opportunity to improve the number of first time users by offering introduction packs in new markets |
Threats |
1. Bigger established competitors have better R&D and advertising budgets allotted for competitor products 2.Competitors have better distribution capabilities and better trade relations thereby ensuring better visibility and brand awareness |
Priyagold Chocogold Competition |
|
Competitors |
Below are the 2 main Priyagold Chocogold competitors : 1.Dairy Milk Silk 2.Bournville |
The brandguide table above concludes the Priyagold Chocogold SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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