Priyagold Chocogold SWOT Analysis, USP & Competitors

Priyagold Chocogold

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food & Beverages

Tagline/ Slogan

Premium Milk Choco

USP

Premium Ingredients used

Priyagold Chocogold STP

Segment

Chocolate bar segment

Target Group

Teen,Youngsters – female and male – middle income category

Positioning

Premium quality milk chocolate

Priyagold Chocogold SWOT Analysis

Strengths

1. Good taste with quality ingredients

2.Attractively priced for premium quality product

3.Good brand image perception amongst consumers

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores

Weaknesses

1. Limited market share due to tremendous competition

2. Not much product differentiation as compared to competitors

3.Easliy imitable product and therefore doesn’t offer sustainable advantage to the company

Opportunities

1. Opportunity to differentiate product by introducing unique flavors

2.Opportunity to improve the number of first time users by offering introduction packs in new markets

Threats

1. Bigger established competitors have better R&D and advertising budgets allotted for competitor products

2.Competitors have better distribution capabilities and better trade relations thereby ensuring better visibility and brand awareness

Priyagold Chocogold Competition

Competitors

1.Dairy Milk Silk

2.Bournville