Priyagold Toffito SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 993

SWOT Analysis of Priyagold Toffito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Toffito

Parent Company

Surya Foods and Agro Ltd




Food and Beverage

Tagline/ Slogan

Dost Ki Goli


Attractive Colored choclates



Children’s toffee segment

Target Group

Children and Teens – Middle Income category


Attractive toffee for Children at competitive price

SWOT Analysis


1.Attractively colored toffee to get the attention of kids, who are the target market

2.Attractively colored packaging

3.Significant brand building done by past advertising campaigns

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores


1. Price may be construed as expensive by parents who are the customers

2.Intense competition means market share is limited


1.Good export opportunity to other regions such as SE Asia and Africa

2.It can capitalize on the good advertising campaigns in the past to develop a stronger brand image

3.Opportunity to enhance sales through attractive competitions, small gifts aimed at kids


1.The biscuit market for children is intensively competitive with a lot many competitors coming up with new products

2.Quality problems in other Priyagold products might affect image of Toffito



1.Cream biscuits of different national brands


The table above concludes the Priyagold Toffito SWOT analysis along with its marketing and brand parameters.


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