Priyagold Rock N Roll SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1308

SWOT Analysis of Priyagold Rock N Roll with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Rock N Roll

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Colorful Wafer Sticks



Cream Wafer Sticks

Target Group

Children and Teen age population – Middle Income Group


Cream Wafer Sticks for Children

SWOT Analysis


1.Available in 100g and 270g jar for different consumption frequency

2.Available in different flavors such as Chocolate,Vanilla and Strawberry

3.Attractive coloring of the wafer stick to attract kids’ attention

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores


1.Not available in lesser quantities and is only possible to get a minimum sized pack, which might turn away first time users

2.Thin wafers as a category has not had much usage and awareness among majority of the consumer market

3.Price may be considered as premium by parents who are the ultimate customers


1. Opportunity to build the brand using proper advertising campaigns and hence create a loyal customer base

2.Attractive offers such as bundling options will enhance first time usage


1. Quality issues in other Priyagold products might negatively impact the brand image of Rock N Roll

2.Poor response from trade partners due to low volume sales may question the very existence of the product line



1.Magic Stix

2.Oreo Wafer Sticks

3.Private label wafer sticks

The table above concludes the Priyagold Rock N Roll SWOT analysis along with its marketing and brand parameters.


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