Ajanta Soya SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3111
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SWOT Analysis of Ajanta Soya with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ajanta Soya Ltd

Parent Company

Ajanta Soya Ltd

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

Parosen… EkBharosa

USP

Guaranteed Safe and Pure

Ajanta Soya STP

Segment

People looking for a good quality and healthy edible oils

Target Group

Health conscious, lower and middle class families

Positioning

Building trust through quality

Ajanta Soya SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ajanta Soya. Strengths are:

1. Supplies loose Vanaspati to manufacturers like ITC Foods, Britannia, and Parle
2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory
3. Utmost nutritional value and long shelf life
4. Good brand recall in northern part of the country under the names ‘Dhruv’ and Anchal’

Weaknesses

Here are the weaknesses of Ajanta Soya :

1. Less visibility and market share across country compared to competitors
2.No control on raw material prices as product is agro based

Opportunities

Following are the Opportunities of Ajanta Soya :

1.Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people

Threats

The threats of Ajanta Soya are as mentioned :

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition

Ajanta Soya Competition

Competitors

Below are the 4 main Ajanta Soya competitors :

1.Agro Tech foods
2. Mother Diary
3. Cargill India

4. Sanwaria Agro Oils Ltd.


The brandguide table above concludes the Ajanta Soya SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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