Ajanta Soya SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3299

SWOT analysis of Ajanta Soya analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ajanta Soya SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ajanta Soya to benchmark its business & performance as compared to the competitors and industry. Ajanta Soya is one of the leading brands in the food & beverages sector. The table below also lists the top Ajanta Soya competitors and elaborates Ajanta Soya market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ajanta Soya SWOT, Competitors, Marketing STP & Brand analysis Table
Ajanta Soya Brand Analysis
Parent Company

Ajanta Soya Ltd


Food processing and products


Food & Beverages

Tagline/ Slogan

Parosen… EkBharosa


Guaranteed Safe and Pure

Ajanta Soya STP

People looking for a good quality and healthy edible oils

Target Group

Health conscious, lower and middle class families


Building trust through quality

Ajanta Soya SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ajanta Soya. Strengths are:

1. Supplies loose Vanaspati to manufacturers like ITC Foods, Britannia, and Parle
2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory
3. Utmost nutritional value and long shelf life
4. Good brand recall in northern part of the country under the names ‘Dhruv’ and Anchal’


Here are the weaknesses in the Ajanta Soya SWOT Analysis:

1. Less visibility and market share across country compared to competitors
2.No control on raw material prices as product is agro based


Following are the Opportunities in Ajanta Soya SWOT Analysis:

1.Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people


The threats in the SWOT Analysis of Ajanta Soya are as mentioned:

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition

Ajanta Soya Competition

Below are the top 4 Ajanta Soya competitors:

1.Agro Tech foods
2. Mother Diary
3. Cargill India

4. Sanwaria Agro Oils Ltd.

The brandguide table above concludes the Ajanta Soya SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ajanta Soya. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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