Ajanta Soya SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ajanta Soya analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ajanta Soya SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ajanta Soya to benchmark its business & performance as compared to the competitors and industry. Ajanta Soya is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ajanta Soya competitors and includes Ajanta Soya target market, segmentation, positioning & Unique Selling Proposition (USP).

Ajanta Soya SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ajanta Soya Brand Analysis
Parent Company

Ajanta Soya Ltd


Food processing and products


Food & Beverages

Tagline/ Slogan

Parosen… EkBharosa


Guaranteed Safe and Pure

Ajanta Soya STP
Ajanta Soya Segmentation

People looking for a good quality and healthy edible oils

Ajanta Soya Target Market

Health conscious, lower and middle class families

Ajanta Soya Positioning

Building trust through quality

Ajanta Soya SWOT Analysis
Ajanta Soya Strengths

Below are the Strengths in the SWOT Analysis of Ajanta Soya:

1. Supplies loose Vanaspati to manufacturers like ITC Foods, Britannia, and Parle
2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory
3. Utmost nutritional value and long shelf life
4. Good brand recall in northern part of the country under the names ‘Dhruv’ and Anchal’

Ajanta Soya Weaknesses

Here are the weaknesses in the Ajanta Soya SWOT Analysis:

1. Less visibility and market share across country compared to competitors
2.No control on raw material prices as product is agro based

Ajanta Soya Opportunities

Following are the Opportunities in Ajanta Soya SWOT Analysis:

1.Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people

Ajanta Soya Threats

The threats in the SWOT Analysis of Ajanta Soya are as mentioned:

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition

Ajanta Soya Competition

Below are the top 4 Ajanta Soya competitors:

1.Agro Tech foods
2. Mother Diary
3. Cargill India

4. Sanwaria Agro Oils Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ajanta Soya. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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