Ajanta Soya SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2334

SWOT Analysis of Ajanta Soya with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ajanta Soya Ltd

Parent Company

Ajanta Soya Ltd


Food processing and products


Food and Beverages

Tagline/ Slogan

Parosen… EkBharosa


Guaranteed Safe and Pure



People looking for a good quality and healthy edible oils

Target Group

Health conscious, lower and middle class families


Building trust through quality

SWOT Analysis


1. Supplies loose Vanaspati to manufacturers like ITC Foods, Britannia, and Parle
2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory
3. Utmost nutritional value and long shelf life
4. Good brand recall in northern part of the country under the names ‘Dhruv’ and Anchal’


1. Less visibility and market share across country compared to competitors
2.No control on raw material prices as product is agro based


1.Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people


1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition



1.Agro Tech foods
2. Mother Diary
3. Cargill India

4. Sanwaria Agro Oils Ltd.

The table above concludes the Ajanta Soya SWOT analysis along with its marketing and brand parameters.


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