ANS Foods Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1343

SWOT Analysis of ANS Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ANS Foods Ltd.

Parent Company

ANS Foods Ltd.


Food processing and products


Food and Beverages

Tagline/ Slogan

We freeze your taste


Unprecedented customer service and reliability



Frozen Fruits and Vegetables

Target Group

Businesses looking for top quality frozen foods and vegetables


Delivering unmatched quality

SWOT Analysis


1. Segment is pretty much unexplored and hence can make a mark for itself
2. Has already executed projects for major companies, which gives it an edge over others
3. Use only Grade A fruits and vegetables that are sun-ripened and flash frozen within hours of harvest to lock in all the nutrients

4. Good product quality and efficient operations


1.Not a well-known industry so hard to be visible and requires a lot of marketing
2. Price and production of resources not in its hands and hence cost not under control


1. New segment to venture so can try to be the market leader
2. Could become a pioneer in the industry and try to diversify into other products


1. Non frozen fruits and vegetables in great demand and hence procurement could be a problem later
2. The technology is not in great demand right now in the country



1.HAK Agro Foods
2.Capricon Foods

3. Metro Frozen Fruits and Vegetables

The table above concludes the ANS Foods Ltd SWOT analysis along with its marketing and brand parameters.


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