ANS Foods Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2233

SWOT analysis of ANS Foods Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ANS Foods Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ANS Foods Ltd to benchmark its business & performance as compared to the competitors and industry. ANS Foods Ltd is one of the leading brands in the food & beverages sector. The table below also lists the top ANS Foods Ltd competitors and elaborates ANS Foods Ltd market segmentation, target group, positioning & Unique Selling Proposition (USP).

ANS Foods Ltd SWOT, Competitors, Marketing STP & Brand analysis Table
ANS Foods Ltd Brand Analysis
Parent Company

ANS Foods Ltd.

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

We freeze your taste

USP

Unprecedented customer service and reliability

ANS Foods Ltd STP
Segment

Frozen Fruits and Vegetables

Target Group

Businesses looking for top quality frozen foods and vegetables

Positioning

Delivering unmatched quality

ANS Foods Ltd SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ANS Foods Ltd. Strengths are:

1. Segment is pretty much unexplored and hence can make a mark for itself
2. Has already executed projects for major companies, which gives it an edge over others
3. Use only Grade A fruits and vegetables that are sun-ripened and flash frozen within hours of harvest to lock in all the nutrients

4. Good product quality and efficient operations

Weaknesses

Here are the weaknesses in the ANS Foods Ltd SWOT Analysis:

1.Not a well-known industry so hard to be visible and requires a lot of marketing
2. Price and production of resources not in its hands and hence cost not under control

Opportunities

Following are the Opportunities in ANS Foods Ltd SWOT Analysis:

1. New segment to venture so can try to be the market leader
2. Could become a pioneer in the industry and try to diversify into other products

Threats

The threats in the SWOT Analysis of ANS Foods Ltd are as mentioned:

1. Non frozen fruits and vegetables in great demand and hence procurement could be a problem later
2. The technology is not in great demand right now in the country

ANS Foods Ltd Competition
Competitors

Below are the top 3 ANS Foods Ltd competitors:

1.HAK Agro Foods
2.Capricon Foods

3. Metro Frozen Fruits and Vegetables

The brandguide table above concludes the ANS Foods Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ANS Foods Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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