Chaman Lal Setia Exports SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 995

SWOT Analysis of Chaman Lal Setia Exports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chaman Lal Setia Exports Ltd

Parent Company

Chaman Lal Setia Exports Ltd


Food processing and products


Food and Beverages

Tagline/ Slogan

We care for each grain


One of the oldest and hi-Tech Rice Millers cum Exporters of Basmati rice of all varieties from India



Food processing segment

Target Group

Households/restaurants/retail outlets/ other countries


Offer the best quality of rice globally

SWOT Analysis


1. A recognized star export house by the Govt. of India, ISO 9001-2008, HACCP Certified and also out of automatic detention list of Food & Drug Administration (FDA)-USA.
2. The company enjoys a preferred buyer status with the farmers on account of the relationships built over a period of time
3. The setting up of fully integrated rice processing facilities by ChamanLalSetia gives it a competitive advantage over other small Basmati processor

4. Efficient skilled workforce and stream-lined operations


1. Basmati rice requires storing inventory – thereby necessitating huge capital requirements
2. Duty levied on export of basmati from India
3. Drop in capacity utilization due to substantial capacity ramp-up


1. Increase profitability through changing sales mix
2. Focus on branding and yield improvement
3. Expand to other states and export to other countries


1.Unfavourable weather & harvesting conditions
2. Exchange rate fluctuations
3. Regulatory developments



1.Dunar Foods
2.Rajdhani Rice
3. REI Agro

The table above concludes the Chaman Lal Setia Exports SWOT analysis along with its marketing and brand parameters.


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