Dharani Sugars & Chemicals SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1423

SWOT Analysis of Dharani Sugars & Chemicals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dharani Sugars & Chemicals Ltd

Parent Company

PGP Group of Companies


Food processing and products


Food and Beverages

Tagline/ Slogan



One of the prominent players in sugar and distillery industries



Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers


Strong player in the Indian sugar industry

SWOT Analysis


1. DSCL has three integrated Sugar plants with a total crushing capacity of 10000 TCD
2. All the industries are setup in Tamil Nadu, which gives proximity to sugar producing states and hence reduces transportation costs
3. Co-generation of electricity has lowered power costs
4. Ventured into various businesses including four segments: Sugar, Industrial Chemicals, Power and Others


1. Company has plants only in Tamil Nadu, which limits its potential
2. Over reliance on Sugar products makes the company vulnerable to price fluctuation in the Sugar industry


1. Venture into alternate sources of generating power provides a huge opportunity to the company

2. More expansion throught tieups and acquisitions


1. Export is still not allowed and there is indication that government will not allow exports soon
2.Deregulation of Sugar industry may force the company to incur more labor cost as under this proposal, farmers will be paid the salary and a 70 per cent share of the value realized from sugar and other by-products

3. Sugarcane price will not increase if the price of sugar does not increase



1.Sakthi Sugars Limited

2. Dhampur Sugar Mills Ltd.

3. Kesar Enterprises Limited

The table above concludes the Dharani Sugars & Chemicals SWOT analysis along with its marketing and brand parameters.


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