Dharani Sugars & Chemicals SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1980

SWOT analysis of Dharani Sugars & Chemicals analyses the brand/company with its strengths, weaknesses, opportunities & threats. Dharani Sugars & Chemicals is one of the leading brands in the food & beverages sector. The table below also lists the top Dharani Sugars & Chemicals competitors and elaborates Dharani Sugars & Chemicals segmentation, targeting, positioning & USP.

Dharani Sugars & Chemicals Ltd

Parent Company

PGP Group of Companies


Food processing and products


Food & Beverages

Tagline/ Slogan



One of the prominent players in sugar and distillery industries

Dharani Sugars & Chemicals STP


Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers


Strong player in the Indian sugar industry

Dharani Sugars & Chemicals SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dharani Sugars & Chemicals. Strengths are:

1. DSCL has three integrated Sugar plants with a total crushing capacity of 10000 TCD
2. All the industries are setup in Tamil Nadu, which gives proximity to sugar producing states and hence reduces transportation costs
3. Co-generation of electricity has lowered power costs
4. Ventured into various businesses including four segments: Sugar, Industrial Chemicals, Power and Others


Here are the weaknesses in the Dharani Sugars & Chemicals SWOT Analysis:

1. Company has plants only in Tamil Nadu, which limits its potential
2. Over reliance on Sugar products makes the company vulnerable to price fluctuation in the Sugar industry


Following are the Opportunities in Dharani Sugars & Chemicals SWOT Analysis:

1. Venture into alternate sources of generating power provides a huge opportunity to the company

2. More expansion throught tieups and acquisitions


The threats in the SWOT Analysis of Dharani Sugars & Chemicals are as mentioned:

1. Export is still not allowed and there is indication that government will not allow exports soon
2.Deregulation of Sugar industry may force the company to incur more labor cost as under this proposal, farmers will be paid the salary and a 70 per cent share of the value realized from sugar and other by-products

3. Sugarcane price will not increase if the price of sugar does not increase

Dharani Sugars & Chemicals Competition


Below are the top 3 Dharani Sugars & Chemicals competitors:

1.Sakthi Sugars Limited

2. Dhampur Sugar Mills Ltd.

3. Kesar Enterprises Limited

The brandguide table above concludes the Dharani Sugars & Chemicals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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