Dollex Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 934

SWOT Analysis of Dollex Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dollex Industries Ltd.

Parent Company

Dollex Industries Ltd.


Food processing and products


Food and Beverages

Tagline/ Slogan



One of the prominent players in sugar and distillery industries



Users of Sugar and related products

Target Group

Different brands for different segments


Strong player in the Indian sugar distillery industry

SWOT Analysis


1. Company has Sugar plant situated in Nanded, Maharashtra which can crush up to 2500 tones per day

2. The company has recorded a constant growth and increased profit every year.

3. In addition to catering to alcoholic beverage industry, Dollex has ventured into the bio-fuels and petroleum sector

4. Good skilled workforce and streamlined operations


1.Over reliance on Sugar products makes the company vulnerable to price fluctuation in the Sugar industry

2. Government raising the age limit on people consuming alcohol

3. High taxes on alcohol


1. After government allowedbending of ethanol in petroleum, the market has seen a huge demand for ethanol

2. Can expand its operations in North India

3.Increase exports

4.Increase share in regular segment


1. Many domestic and international players entering the market

2.Stringent advertising norms

3.Increasing cost of labor



1. Sakthi Sugars Limited

2. Dhampur Sugar Mills Ltd.

3. Empee Sugars and Chemicals Ltd.

The table above concludes the Dollex Industries SWOT analysis along with its marketing and brand parameters.


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