Flex Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1610

SWOT Analysis of Flex Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Flex Foods Ltd

Parent Company

Uflex Group


Food processing and products


Food & Beverages

Tagline/ Slogan

Excellence: The Natural Way


Preserved foods (frozen/IQF, air dried and freeze dried)

Flex Foods STP


Industrial and household

Target Group

Industries and businesses


High quality and customized product

Flex Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Flex Foods :

1. Abundant availability of raw materials
2. Priority sector status for agro-processing given by the central Government
3. Vast network of manufacturing facilities all over the country
4. Vast domestic market


1.Low availability of adequate infrastructural facilities
2.Lack of adequate quality control & testing methods as per international standard
3.Inefficient supply chain due to a large number of intermediaries
4.High requirement of working capital


1.Large crop and material base offering a vast potential for agro processing activities
2.Rising income levels and changing consumption patterns
3.Favorable demographic profile and changing lifestyles


1.Affordability and cultural preferences of fresh food
2. High inventory carrying cost
3.High taxation

Flex Foods Competition


Below are the 3 main Flex Foods competitors :

1. ADF Foods Ltd
2. Agro Dutch Industries Ltd
3. Bambino Agro Industries Ltd

The brandguide table above concludes the Flex Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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