Flex Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1251
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SWOT Analysis of Flex Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Flex Foods Ltd

Parent Company

Uflex Group

Category

Food processing and products

Sector

Food and beverages

Tagline/ Slogan

Excellence: The Natural Way

USP

Preserved foods (frozen/IQF, air dried and freeze dried)

STP

Segment

Industrial and household

Target Group

Industries and businesses

Positioning

High quality and customized product

SWOT Analysis

Strengths

1. Abundant availability of raw materials
2. Priority sector status for agro-processing given by the central Government
3. Vast network of manufacturing facilities all over the country
4. Vast domestic market

Weaknesses

1.Low availability of adequate infrastructural facilities
2.Lack of adequate quality control & testing methods as per international standard
3.Inefficient supply chain due to a large number of intermediaries
4.High requirement of working capital

Opportunities

1.Large crop and material base offering a vast potential for agro processing activities
2.Rising income levels and changing consumption patterns
3.Favorable demographic profile and changing lifestyles

Threats

1.Affordability and cultural preferences of fresh food
2. High inventory carrying cost
3.High taxation

Competition

Competitors

1. ADF Foods Ltd
2. Agro Dutch Industries Ltd
3. Bambino Agro Industries Ltd


The table above concludes the Flex Foods SWOT analysis along with its marketing and brand parameters.

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