Indian Extractions Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 862

SWOT Analysis of Indian Extractions Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Extractions Ltd

Parent Company

Nanavati Group


Food processing and products


Food & Beverages

Tagline/ Slogan



Purity and premium taste

Indian Extractions Ltd STP


Food and beverages: Cooking oil

Target Group

Household women


Excellent oil for cooking and frying

Indian Extractions Ltd SWOT Analysis


1. One of the oldest and among the first of its kind plant in India for Solvent Extractions

2. IEL is a leading manufacturer of Groundnut de-oiled cakes and refined solvent extracted groundnut and rapeseed oil

3. IEL is one of the leading exporter of deoiled cakes from Indian and also has a well established domestic market

4. The manufacturing facility flexible for a multi crop plant thereby capable of using input of Groundnut, Rapeseed and Soyabean


1. No control on price as product is agro based hence price fluctuate according to commodity market
2. Intense competition from existing brands means limited market share
3. Brand awareness and marketing lesser than some other brands


1. Developing other healthy products

2. Strengthening of IEL portfolios
3. More advertising to tap the urban market and better rural penetration


1. Change in policy of edible oil by the Government

2. The business is subject to various regulations like health department, NGO’s etc.
3. Brand switching amongst food products can affect brand

Indian Extractions Ltd Competition


1. Dhara health

2. Sweekar

3. Saffola

The brandguide table above concludes the Indian Extractions Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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