JVL Agro Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1277

SWOT Analysis of JVL Agro Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JVL Agro Industries Ltd

Parent Company

JVL Agro Industries Ltd


Food processing and products


Food and Beverages

Tagline/ Slogan

Partnership for progress


Wide range of Delicious healthy cooking oils



People looking for a good quality and healthy edible oils

Target Group

Health conscious, lower and middle class families


Delicious, healthy cooking oils that transform home cooked meals to gourmet cuisine

SWOT Analysis


1. One of the best refining capabilities, state of art technology, fully equipped modern laboratory
2. Utmost nutritional value and long shelf life
3. The single largest manufacturing Company of hydrogenated vegetable oil in India producing over 300 MT/day

4. The fastest growing and professionally run Company JhunjhunwalaVanaspati Ltd has its strong presence in market with it


1. Less visibility and market share across country compared to competitors
2. No control on raw material prices as product is agro based
3. Limited number of products and variety


1. Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people


1. People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition



1.Agro Tech foods
2. Mother Diary
3. Cargill India

4. Sanwaria Agro Oils Ltd

The table above concludes the JVL Agro Industries SWOT analysis along with its marketing and brand parameters.


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