Kohinoor Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kohinoor Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kohinoor Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kohinoor Foods to benchmark its business & performance as compared to the competitors and industry. Kohinoor Foods is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kohinoor Foods competitors and includes Kohinoor Foods target market, segmentation, positioning & Unique Selling Proposition (USP).

Kohinoor Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kohinoor Foods Brand Analysis
Parent Company

Kohinoor Foods Ltd

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

The taste of authenticity

USP

True Indian Flavor

Kohinoor Foods STP
Kohinoor Foods Segmentation

Food processing

Kohinoor Foods Target Market

Customers looking for true Indian food that is easy to cook

Kohinoor Foods Positioning

Best Indian foods

Kohinoor Foods SWOT Analysis
Kohinoor Foods Strengths

Below are the Strengths in the SWOT Analysis of Kohinoor Foods:

1. Large storage capacity for basmati rice
2. Specialized paddy procurement procedure
3. High production capacity
4. Self-sufficient power generation capacity

Kohinoor Foods Weaknesses

Here are the weaknesses in the Kohinoor Foods SWOT Analysis:

1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders

Kohinoor Foods Opportunities

Following are the Opportunities in Kohinoor Foods SWOT Analysis:

1. Access to global markets
2. Vast domestic market
3. Rising income levels

Kohinoor Foods Threats

The threats in the SWOT Analysis of Kohinoor Foods are as mentioned:

1. High inventory carrying costs
2. High taxation
3.Unfavorable govt policies affect business

Kohinoor Foods Competition
Competitors

Below are the top 3 Kohinoor Foods competitors:

1.Jagdamba Foods Ltd
2. KRBL Ltd
3. Lakshmi Energy and Foods Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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