Kohinoor Foods SWOT Analysis, USP & Competitors

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SWOT Analysis of Kohinoor Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kohinoor Foods Ltd

Parent Company

Kohinoor Foods Ltd


Food processing and products


Food and beverages

Tagline/ Slogan

The taste of authenticity


True Indian Flavor



Food processing

Target Group

Customers looking for true Indian food that is easy to cook


Best Indian foods

SWOT Analysis


1. Large storage capacity for basmati rice
2. Specialized paddy procurement procedure
3. High production capacity
4. Self-sufficient power generation capacity


1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders


1. Access to global markets
2. Vast domestic market
3. Rising income levels


1. High inventory carrying costs
2. High taxation
3.Unfavorable govt policies affect business



1.Jagdamba Foods Ltd
2. KRBL Ltd
3. Lakshmi Energy and Foods Ltd

The table above concludes the Kohinoor Foods SWOT analysis along with its marketing and brand parameters.


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