SWOT analysis of Kohinoor Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kohinoor Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kohinoor Foods to benchmark its business & performance as compared to the competitors and industry. Kohinoor Foods is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kohinoor Foods competitors and includes Kohinoor Foods target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kohinoor Foods Brand Analysis | |
|---|---|
| Parent Company |
Kohinoor Foods Ltd |
| Category |
Food processing and products |
| Sector | |
| Tagline/ Slogan |
The taste of authenticity |
| USP |
True Indian Flavor |
| Kohinoor Foods STP | |
| Kohinoor Foods Segmentation |
Food processing |
| Kohinoor Foods Target Market |
Customers looking for true Indian food that is easy to cook |
| Kohinoor Foods Positioning |
Best Indian foods |
| Kohinoor Foods SWOT Analysis | |
| Kohinoor Foods Strengths |
Below are the Strengths in the SWOT Analysis of Kohinoor Foods: 1. Large storage capacity for basmati rice |
| Kohinoor Foods Weaknesses |
Here are the weaknesses in the Kohinoor Foods SWOT Analysis: 1. Intense competition means limited market share 2. The reach of the brand is limited compared to market leaders |
| Kohinoor Foods Opportunities |
Following are the Opportunities in Kohinoor Foods SWOT Analysis: 1. Access to global markets |
| Kohinoor Foods Threats |
The threats in the SWOT Analysis of Kohinoor Foods are as mentioned: 1. High inventory carrying costs |
| Kohinoor Foods Competition | |
| Competitors |
Below are the top 3 Kohinoor Foods competitors: 1.Jagdamba Foods Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kohinoor Foods. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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