Kohinoor Foods SWOT Analysis, Competitors & USP
SWOT analysis of Kohinoor Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Kohinoor Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kohinoor Foods to benchmark its business & performance as compared to the competitors. Kohinoor Foods is one of the leading brands in the food & beverages sector.
The table below lists the Kohinoor Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kohinoor Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kohinoor Foods Brand Analysis | |
|---|---|
| Parent Company |
Kohinoor Foods Ltd |
| Category |
Food processing and products |
| Sector | |
| Tagline/ Slogan |
The taste of authenticity |
| USP |
True Indian Flavor |
| Kohinoor Foods STP | |
| Segment |
Food processing |
| Target Group |
Customers looking for true Indian food that is easy to cook |
| Positioning |
Best Indian foods |
| SWOT Analysis of Kohinoor Foods | |
| Kohinoor Foods Strengths |
Below are the Strengths in the SWOT Analysis of Kohinoor Foods: 1. Large storage capacity for basmati rice |
| Kohinoor Foods Weaknesses |
Here are the weaknesses in the Kohinoor Foods SWOT Analysis: 1. Intense competition means limited market share 2. The reach of the brand is limited compared to market leaders |
| Kohinoor Foods Opportunities |
Following are the Opportunities in Kohinoor Foods SWOT Analysis: 1. Access to global markets |
| Kohinoor Foods Threats |
The threats in the SWOT Analysis of Kohinoor Foods are as mentioned: 1. High inventory carrying costs |
| Kohinoor Foods Competition | |
| Kohinoor Foods Competitors |
Below are the top 3 competitors of Kohinoor Foods: 1.Jagdamba Foods Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kohinoor Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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