SWOT Analysis of Kohinoor Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Kohinoor Foods Ltd |
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Parent Company |
Kohinoor Foods Ltd |
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Category |
Food processing and products |
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Sector |
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Tagline/ Slogan |
The taste of authenticity |
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USP |
True Indian Flavor |
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Kohinoor Foods STP |
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Segment |
Food processing |
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Target Group |
Customers looking for true Indian food that is easy to cook |
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Positioning |
Best Indian foods |
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Kohinoor Foods SWOT Analysis |
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Strengths |
1. Large storage capacity for basmati rice |
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Weaknesses |
1. Intense competition means limited market share 2. The reach of the brand is limited compared to market leaders |
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Opportunities |
1. Access to global markets |
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Threats |
1. High inventory carrying costs |
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Kohinoor Foods Competition |
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Competitors |
1.Jagdamba Foods Ltd |
The brandguide table above concludes the Kohinoor Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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