Kohinoor Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2693

SWOT Analysis of Kohinoor Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kohinoor Foods Ltd

Parent Company

Kohinoor Foods Ltd


Food processing and products


Food & Beverages

Tagline/ Slogan

The taste of authenticity


True Indian Flavor

Kohinoor Foods STP


Food processing

Target Group

Customers looking for true Indian food that is easy to cook


Best Indian foods

Kohinoor Foods SWOT Analysis


1. Large storage capacity for basmati rice
2. Specialized paddy procurement procedure
3. High production capacity
4. Self-sufficient power generation capacity


1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders


1. Access to global markets
2. Vast domestic market
3. Rising income levels


1. High inventory carrying costs
2. High taxation
3.Unfavorable govt policies affect business

Kohinoor Foods Competition


1.Jagdamba Foods Ltd
2. KRBL Ltd
3. Lakshmi Energy and Foods Ltd

The brandguide table above concludes the Kohinoor Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Kohinoor Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: