Kohinoor Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kohinoor Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Kohinoor Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kohinoor Foods to benchmark its business & performance as compared to the competitors. Kohinoor Foods is one of the leading brands in the food & beverages sector.

The article below lists the Kohinoor Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kohinoor Foods SWOT Analysis:

SWOT Analysis of Kohinoor Foods

For Kohinoor Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kohinoor Foods Strengths

The strengths of Kohinoor Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kohinoor Foods :

1. Large storage capacity for basmati rice
2. Specialized paddy procurement procedure
3. High production capacity
4. Self-sufficient power generation capacity

Kohinoor Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kohinoor Foods SWOT Analysis:

1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders


Kohinoor Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kohinoor Foods SWOT Analysis:

1. Access to global markets
2. Vast domestic market
3. Rising income levels

Kohinoor Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kohinoor Foods are as mentioned:

1. High inventory carrying costs
2. High taxation
3.Unfavorable govt policies affect business


Kohinoor Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kohinoor Foods:

1.Jagdamba Foods Ltd
2. KRBL Ltd
3. Lakshmi Energy and Foods Ltd

Hence this concludes the Kohinoor Foods SWOT analysis.

Continue reading more about the brand/company.

About Kohinoor Foods

Kohinoor Foods Overview
Parent Company

Kohinoor Foods Ltd

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

The taste of authenticity

USP

True Indian Flavor

Kohinoor Foods STP
Segmentation

Food processing

Target Market

Customers looking for true Indian food that is easy to cook

Positioning

Best Indian foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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