Hillock Agro Foods India Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of Hillock Agro Foods India Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hillock Agro Foods (India) Limited

Parent Company

Hillock Agro Foods (India) Limited


Food processing and products


Food and beverages

Tagline/ Slogan

Experience Certainty


Raw material for fast food



Household and individual

Target Group

Consumers preferring fast food


Pioneer in quality

SWOT Analysis


1. Easy penetration in rural markets due to competitive pricing
2. Priority sector status given by central government
3. Massive network of manufacturing facilities
4. Vast domestic market


1. Inadequately developed linkages between R&D and industry
2. Supply chain issues
3. Lack of adequate quality control and testing methods compared to global players


1. Bulky crop and material base offering a vast potential for agro processing activities
2. Setting of SEZ/AEZ and food parks
3.Opening of global markets


1. Loss of trained manpower
2. Competition from global players
3. High inventory carrying cost



1.Hatsun Agro Products Ltd
2.Sugam Agro-Tech Ltd
3.SYP Agro Foods Ltd

The table above concludes the Hillock Agro Foods India Limited SWOT analysis along with its marketing and brand parameters.


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