Goodricke Group SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1763
Advertisements

SWOT Analysis of Goodricke Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Goodricke Group Ltd

Parent Company

Camellia Plc Group Company

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Excellent orthodox and CTC tea from Dooars, Darjeeling and Assam

Goodricke Group STP

Segment

People looking to have excellent quality tea

Target Group

Middle and upper class

Positioning

Offering different blends of tea from Darjeeling, Assam, etc.

Goodricke Group SWOT Analysis

Strengths

1.  The company has 17 existing tea gardens owned by 8 Sterling Tea Companies

2. A good heritage and reputation stand for it as it was started around 1800s

3. The group is involved in many CSR activities which improves its brand visibility

4. It is backed by Camellia Group which is globally renowned

Weaknesses

1. Highly fragmented market in India
2.It is labor-intensive industry and has associated issues like unorganized nature of small growers
3.Difficulties in introduction of mechanization of field operations due to topographical and quality limitations

Opportunities

1. Good awareness level world over as to the health attributes of tea leading to growing demand for good
2. Narrowing down of the gap between supply and demand due to increased growth rate of consumption in the major producing countries

Threats

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Goodricke Group Competition

Competitors

1. Tata Global Beverages Ltd
2. Warren Tea Ltd.

3. Arcuttipore Tea Co Ltd


The brandguide table above concludes the Goodricke Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Goodricke Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: