Bajaj Hindusthan Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1879

SWOT Analysis of Bajaj Hindusthan Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Hindusthan Limited

Parent Company

Bajaj Group


Food processing and products


Food and Beverages

Tagline/ Slogan

Gaon se Global


Best color standard sugar



Industrial, Small Business, High and Low Income Households

Target Group

High and Low income household


Best quality

SWOT Analysis


1. India is second largest producer of sugar in the world after Brazil therefore a great company

2. Also supports downstream industries by providing raw material
3. Sugarcane farming is the most profitable cash crop in india
4. Focal point of socio-economic development of rural India

5. One of the biggest brand name parent company backing


1. Most co-operatives find it difficult to pay for the sugarcane supplied by farmers
2. Most mills use old technology resulting in low production


1. High value of by-products
2. High potential to increase productivity of cane and sugar recovery rate
3. New technology available for production


1. Vulnerable to political interest
2. Ground water availability for irrigation
3. Unhealthy competition between members of the society



1.BalrampurChinni Mills Ltd.
2. Andhra Sugars Ltd.
3.Dhampur Sugar Ltd

The table above concludes the Bajaj Hindusthan Limited SWOT analysis along with its marketing and brand parameters.


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