SBEC Sugar Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of SBEC Sugar Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SBEC Sugar Ltd

Parent Company

SBEC Sugar Ltd


Food Processing and products


Foods and Beverages

Tagline/ Slogan



Major sugar processing company



Industrial users of White Sugar and related products

Target Group

Sugar Brokers and Wholesalers


One of the most hi- tech plants in the country

SWOT Analysis


1. SBEC has access to cutting-edge technology in sugar manufacturing while the promoter company SBEC System Ltd. Is a global player in project design, engineering and consultancy

2. Recognized as one of the most hi- tech plants in the country

3. The Plant features technologically intensive effluent treatment and disposal system, conforming to the most stringent environment norms
4. Bagasse generated by SBEC is used to produce 12 MW power of which SBEC utilizes only 2 MW, the surplus 10 MW is supplied to the Uttar Pradesh Power Corporation Limited grid

5. Annual production of SBEC amounts to a whopping 1,40,000 tons of plantation white sugar which allows SBEC to reach economies of scale and reduce its costs


1. Over dependence on UK subsidiary regarding technology
2. Presence in Uttar Pradesh, exposes the company to very high competition from the regional players
3. Over reliance on Sugar products makes the company vulnerable to price fluctuations in the Sugar industry


1. Technological skills of the company would enhance the export capabilities of the company once the export of sugar would be opened in India

2. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar companies
3. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to sugar by products


1. SBEC has only one manufacturing plant which increases its risk in case of a plant failure or maintenance issues
2. Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis
3. Around 15-30% of sugar in the world is traded on stock exchanges and hence is subject to speculation. As a result, any prolonged decrease in sugar price may have an adverse effect on Financial results of the company.



1. Empee Sugars and Chemicals Ltd.

2. Vishnu Sugar Mills Ltd.

3. Jeypore Sugar Company Ltd.

4. Riga Sugar Co. Ltd.

5. Kesar Enterprises Ltd.

6. JK Sugar Ltd.

7. Upper Ganges Sugar & Industries

8. Girdharilal Sugar & Allied Indus

The table above concludes the SBEC Sugar Ltd SWOT analysis along with its marketing and brand parameters.


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