Naraingarh Sugar Mills SWOT Analysis, USP & Competitors

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SWOT Analysis of Naraingarh Sugar Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Naraingarh Sugar Mills

Parent Company

Naraingarh Sugar Mills Ltd


Food Processing and products


Foods and Beverages

Tagline/ Slogan



Major sugar mill in India



Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers


A prominent sugar mill company in India

SWOT Analysis


1. It is an established player in the sugar industry with an installed capacity of 4000 TCD at its plant
2. The company has a strong management which continues to achieve profits
3. Company is also involved in cogeneration of 5 MW power besides in house storage facilities, residential complexes & recreational facilities spread over 57 acres
4. Presence of temporary labor force during peak period ensures maximum profits
5. The Company also owns an agricultural land admeasuring 64 acres for development of sugarcane seed


1.The Company has not been able to achieve desired utilization levels on  account of  various  technical  limitations  in  its  manufacturing  process
3.Company’s operational efficiency is poor and  has created
a dent on its profitability

2. Over reliance on Sugar products makes the company vulnerable to price fluctuation in the Sugar industry


1. A separate refinery section will be set up to  process raw  sugar imported from other countries would add to the profits of the company
2. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar processing companies
3. The company has targeted to optimize its current capacities from current utilization levels of approx. 60% to 90%. This will improve the production and hence profits as well.

4. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers


1. NSML has only one manufacturing plant which increases its risk in case of a plant failure or maintenance issues

2.Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis

3. Around 15-30% of sugar in the world is traded on stock exchanges and hence is subject to speculation. As a result, any  prolonged  decrease  in  sugar price may have  an  adverse  effect  on Financial results of the company



1. Sakthi Sugars Limited

2. Dhampur Sugar Mills Ltd.

3. Kesar Enterprises Limited

4. Simbhaoli Sugars Limited

The table above concludes the Naraingarh Sugar Mills SWOT analysis along with its marketing and brand parameters.


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