Kashipur Sugar Mills Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3596
Advertisements

SWOT Analysis of Kashipur Sugar Mills Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kashipur Sugar Mills Ltd

Parent Company

Kashipur Sugar Mills Ltd.

Category

Food Processing and products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

One of the top Sugar industry players

Kashipur Sugar Mills Ltd STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

One of the top sugar industry players

Kashipur Sugar Mills Ltd SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kashipur Sugar Mills Ltd :

1. It is an established player in the sugar industry with an installed capacity of 2500 TCD at its Kashipur plant
2. Acquisition by DSM, which is one of the largest integrated sugar processing company in India provided the much needed technical support and funds to the company
3. After the takeover, modifications were made to increase the cane crushing and reduce process losses, which made the unit achieve better working results
4. The Company has no outstanding term loans from banks/FIs instead of belonging to the Sick Industrial Companies Act
5. Presence of temporary labor force during peak period ensures maximum profits

Weaknesses

1.The Company has not been able to achieve desired utilization levels on  account of  various  technical  limitations  in  its  manufacturing  process
3. Not announcing dividends due to losses reduces the investors’ confidence in the company

2. The Company continues to suffer on account of inadequate availability of sugarcane

Opportunities

1. Venture into alternate sources of generating power provides a huge opportunity to KSML, which the company is not doing at present
2. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar processing companies

3. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers

Threats

1. KSML has only one manufacturing plant which increases its risk in case of a plant failure or maintenance issues

2. Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis

3. Sugar industry is very volatile as many factors including rainfall, cultivated area and transportation cost affects sugarcane prices and hence make this industry unpredictable

Kashipur Sugar Mills Ltd Competition

Competitors

Below are the 6 main Kashipur Sugar Mills Ltd competitors :

1. Bannari Amman Sugars Limited

2. Shree Renuka Sugars Limited

3. Sakthi Sugars Limited

4. Dhampur Sugar Mills Ltd.

5. Kesar Enterprises Limited

6. Simbhaoli Sugars Limited


The brandguide table above concludes the Kashipur Sugar Mills Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Kashipur Sugar Mills Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: