Kashipur Sugar Mills Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4035

SWOT analysis of Kashipur Sugar Mills Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kashipur Sugar Mills Ltd is one of the leading brands in the food & beverages sector. The table below also lists the top Kashipur Sugar Mills Ltd competitors and elaborates Kashipur Sugar Mills Ltd segmentation, targeting, positioning & USP.

Kashipur Sugar Mills Ltd

Parent Company

Kashipur Sugar Mills Ltd.


Food Processing and products


Food & Beverages

Tagline/ Slogan



One of the top Sugar industry players

Kashipur Sugar Mills Ltd STP


Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers


One of the top sugar industry players

Kashipur Sugar Mills Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kashipur Sugar Mills Ltd. Strengths are:

1. It is an established player in the sugar industry with an installed capacity of 2500 TCD at its Kashipur plant
2. Acquisition by DSM, which is one of the largest integrated sugar processing company in India provided the much needed technical support and funds to the company
3. After the takeover, modifications were made to increase the cane crushing and reduce process losses, which made the unit achieve better working results
4. The Company has no outstanding term loans from banks/FIs instead of belonging to the Sick Industrial Companies Act
5. Presence of temporary labor force during peak period ensures maximum profits


Here are the weaknesses in the Kashipur Sugar Mills Ltd SWOT Analysis:

1.The Company has not been able to achieve desired utilization levels on  account of  various  technical  limitations  in  its  manufacturing  process
3. Not announcing dividends due to losses reduces the investors’ confidence in the company

2. The Company continues to suffer on account of inadequate availability of sugarcane


Following are the Opportunities in Kashipur Sugar Mills Ltd SWOT Analysis:

1. Venture into alternate sources of generating power provides a huge opportunity to KSML, which the company is not doing at present
2. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar processing companies

3. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers


The threats in the SWOT Analysis of Kashipur Sugar Mills Ltd are as mentioned:

1. KSML has only one manufacturing plant which increases its risk in case of a plant failure or maintenance issues

2. Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis

3. Sugar industry is very volatile as many factors including rainfall, cultivated area and transportation cost affects sugarcane prices and hence make this industry unpredictable

Kashipur Sugar Mills Ltd Competition


Below are the top 6 Kashipur Sugar Mills Ltd competitors:

1. Bannari Amman Sugars Limited

2. Shree Renuka Sugars Limited

3. Sakthi Sugars Limited

4. Dhampur Sugar Mills Ltd.

5. Kesar Enterprises Limited

6. Simbhaoli Sugars Limited

The brandguide table above concludes the Kashipur Sugar Mills Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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