Indage Restaurants and Leisure SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1745

SWOT Analysis of Indage Restaurants and Leisure with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indage Restaurants and Leisure

Parent Company

Indage Restaurants and Leisure Ltd




Food & Beverages

Tagline/ Slogan



Range of world class leisure destination across the nation

Indage Restaurants and Leisure STP


People seeking leisure

Target Group

Premium segment including leisure and business consumers


Fine dining and high-end bars

Indage Restaurants and Leisure SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indage Restaurants and Leisure :

1. Highly diversified business portfolio including Wines & Spirits, Beverages, Hotels and restaurant and clubs
2. Won over 100 international awards for excellent service and has a global presence in 58 countries
3. Reputation of IRL evokes high expectations, high brand equity ensures that anything associated with IRL is a crowd puller and has highly competent management with immense experience in food service industry
4. Many commercially successful venture under its name including Athena, IVY, Nando’s, Tetsuma and Zaha among many others

5. Excellent customer service and the ability to create customer needs by ventures that provide unrivaled dining and clubbing experience

6. Design and Décor, Product branding and appealing to various kinds of customers’ needs


1.  IRL does not have sufficient funds to compete with large international players in terms of the providing more and better facilities to premium customers
2. Over dependence on the home market Maharashtra and loyalty programs are yet to be developed
3. Brand recognition and innovation helps to attract first-time customers and also repeat business, but IRL is still nascent to enjoy brand loyalty as enjoyed by other established players


1. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to IRL
2. Vertical integration with multiple acquisitions may provide significant improvement in the profit margins of the company
3. Strong focus on Leisure segment, which is the most lucrative in Hotel industry, may reap huge benefits to IRL


1. Continuing acquisitions in spite of losses raises doubts in the minds of the investors
2. Intense competition from other international player in the premium segment and huge expansion plans of competitors
3. Growth in number of players is more than the growth of the industry itself and it will lead to further competition and reduce overall profitability of the industry

Indage Restaurants and Leisure Competition


  1. United Spirits
  2. United Breweries
  3. Radico Khaitan
  4. Shaw Wallace
  5. Tilaknagar Inds
  6. Balaji Distilleries
  7. United Brew. (Hold)
  8. Som Distilleries
  9. Jagatjit Inds.

The brandguide table above concludes the Indage Restaurants and Leisure SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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