Balrampur Chini Mills Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of Balrampur Chini Mills Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Balrampur Chini Mills Ltd

Parent Company

Balrampur Chini Mills Ltd


Food Processing and products


Foods and Beverages

Tagline/ Slogan

Thinking outside the cube


One of the largest integrated sugar manufacturing companies in India



Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers


Driving clean revolution in Sugar industry

SWOT Analysis


1. Access to market with high sugar demand and relatively higher sugar realization along with an elaborate sugarcane collection

2. The company has a huge range of interrelated  products including sugar, molasses, alcohol, ethanol, bagasse, electric power and

Organic manure.
3. It has the largest capacity in India with 10 sugar factories located in U.P. having an aggregate crushing capacity of 76,500 tons per day
4. It is also involved in generation and selling power with its organic manure of 58,000 tons

5. Well performing stock increases the awareness of the company and compel many analyst to recommend its stocks in the national level

6. Access to power during off‐season through dual‐fuel power generation facility and equipped with latest technology, machinery and infrastructure


1. Over dependence on Sugar products (85%) makes the company vulnerable to price fluctuation in the Sugar industry
2. Presence only in Uttar Pradesh and reluctance to make plants elsewhere increases dependence on local market
3.Its huge long term debt is a matter of concern for investors and thus reduces its stock prices


1. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar companies
2. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers
3. Venture into alternate sources of generating power provides a huge opportunity to BCML, specially with its wide production capacity of Organic manure

4. Exponential increase in Sugar consumption around the world ensures that demand of sugar would always exceed its supply


1. Deregulation of Sugar industry may force BCML to incur more labor cost as under this proposal, farmers will be paid the salary and a 70 per cent share of the value realized from sugar and other by-products.
2. Profitability may be impacted as the procurement cost from the Southern states has increased on account of higher transportation costs
3. Sugar industry is very volatile as many factors including rainfall, cultivated area and transportation cost affects sugarcane prices and hence make this industry unpredictable

4. Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis



1. Bannari Amman Sugars Limited

2. Shree Renuka Sugars Limited

3. Sakthi Sugars Limited

4. Dhampur Sugar Mills Ltd.

5. Kesar Enterprises Limited

6. Simbhaoli Sugars Limited

The table above concludes the Balrampur Chini Mills Ltd SWOT analysis along with its marketing and brand parameters.


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