Tyroon Tea Company SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tyroon Tea Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tyroon Tea Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tyroon Tea Company to benchmark its business & performance as compared to the competitors and industry. Tyroon Tea Company is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tyroon Tea Company competitors and includes Tyroon Tea Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Tyroon Tea Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tyroon Tea Company Brand Analysis
Parent Company

Tyroon Tea Company
Category

Food Processing and Products
Sector

Food & Beverages
Tagline/ Slogan

-
USP

Quality CTC and Orthodox teas
Tyroon Tea Company STP
Tyroon Tea Company Segmentation

All users of Tea
Tyroon Tea Company Target Market

Wholesalers and Institutional buyers of Tea Products
Tyroon Tea Company Positioning

Quality tea from Assam
Tyroon Tea Company SWOT Analysis

Tyroon Tea Company Strengths

  1. Strong back end integration, it plants as well as process the tea
  2. Very large installed capacity of tea factory of 1.5 million  kg/annum
  3. Operates its own wholesale outlets at Indore, Jaipur, Kanpur, Allahabad
  4. Have a diversified portfolio of investments in various industries
  5. Estates located in quality tea producing belts in Jorhat district in Assam

Tyroon Tea Company Weaknesses

  1. No technology has been imported from abroad and the company thus lacks operational efficiencies
  2. The Industry is highly labour intensive. The  wages  of  workers  are
  3. determined  according  to periodic wage settlement  agreements and company ends up paying higher labor cost

Tyroon Tea Company Opportunities

  1. Efforts being made towards technology absorption, adaptation and innovation which will increase efficiency of production
  2. Reduction in energy consumption by the installation of proper voltage controlling equipment’s will help in cost reduction
  3. Export to other south east Asian countries

Tyroon Tea Company Threats

  1. GOI gave notice to surrender its land
  2. Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
  3. Other beverages like coffee, juices and other regional traditional drinks pose a threat to the demand for tea products
  4. The industry is subjected to stringent labour laws
  5. Shortage of labour during peak season is a cause of concern
Tyroon Tea Company Competition

Competitors

  1. Assam Company (India) Ltd.
  2. Bombay Burmah Trading Corporation Ltd.
  3. CCL Products India Ltd.
  4. Goodricke Group Ltd.
  5. Tata Coffee Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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