Parle Mango Bite SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4753

SWOT Analysis of Parle Mango Bite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mango Bite

Parent Company





Food & Beverages

Tagline/ Slogan

Mango Bite goli mast boli; Aam ki raseeli goli enjoy very slowly


India's first mango candy

Parle Mango Bite STP


Children looking to have a  chocolate which is high in quality and moderately priced

Target Group

Children Lower, middle class


Mango candy for people to enjoy

Parle Mango Bite SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Mango Bite :

1.Strong brand name

2.Good Availability

3.Popular among kids from long time due to its smooth mango flavor


1.Reducing brand presence in urban areas

2.Confectioneries/Candies becoming less popular


1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.Different variants as per mango varieties like Kaccha Mango already in market


1.Threat from other confectionary products, toffees

Parle Mango Bite Competition


Below are the 3 main Parle Mango Bite competitors :

1.ITC Confectionery


3.Mango Mood


The brandguide table above concludes the Parle Mango Bite SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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