Parle Mango Bite SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5311

SWOT analysis of Parle Mango Bite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Mango Bite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Mango Bite to benchmark its business & performance as compared to the competitors and industry. Parle Mango Bite is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Mango Bite competitors and elaborates Parle Mango Bite market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Mango Bite SWOT, Competitors, Marketing STP & Brand analysis Table

Mango Bite

Parent Company





Food & Beverages

Tagline/ Slogan

Mango Bite goli mast boli; Aam ki raseeli goli enjoy very slowly


India's first mango candy

Parle Mango Bite STP

Children looking to have a  chocolate which is high in quality and moderately priced

Target Group

Children Lower, middle class


Mango candy for people to enjoy

Parle Mango Bite SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Mango Bite. Strengths are:

1.Strong brand name

2.Good Availability

3.Popular among kids from long time due to its smooth mango flavor


Here are the weaknesses in the Parle Mango Bite SWOT Analysis:

1.Reducing brand presence in urban areas

2.Confectioneries/Candies becoming less popular


Following are the Opportunities in Parle Mango Bite SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.Different variants as per mango varieties like Kaccha Mango already in market


The threats in the SWOT Analysis of Parle Mango Bite are as mentioned:

1.Threat from other confectionary products, toffees

Parle Mango Bite Competition

Below are the top 3 Parle Mango Bite competitors:

1.ITC Confectionery


3.Mango Mood


The brandguide table above concludes the Parle Mango Bite SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Mango Bite. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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