Parle Mango Bite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle Mango Bite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Mango Bite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Mango Bite to benchmark its business & performance as compared to the competitors and industry. As of 2020, Parle Mango Bite is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Mango Bite competitors and includes Parle Mango Bite target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Mango Bite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Mango Bite

Parent Company





Food & Beverages

Tagline/ Slogan

Mango Bite goli mast boli; Aam ki raseeli goli enjoy very slowly


India's first mango candy

Parle Mango Bite STP
Parle Mango Bite Segmentation

Children looking to have a  chocolate which is high in quality and moderately priced

Parle Mango Bite Target Market

Children Lower, middle class

Parle Mango Bite Positioning

Mango candy for people to enjoy

Parle Mango Bite SWOT Analysis
Parle Mango Bite Strengths

Below are the Strengths in the SWOT Analysis of Parle Mango Bite:

1.Strong brand name

2.Good Availability

3.Popular among kids from long time due to its smooth mango flavor

Parle Mango Bite Weaknesses

Here are the weaknesses in the Parle Mango Bite SWOT Analysis:

1.Reducing brand presence in urban areas

2.Confectioneries/Candies becoming less popular

Parle Mango Bite Opportunities

Following are the Opportunities in Parle Mango Bite SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.Different variants as per mango varieties like Kaccha Mango already in market

Parle Mango Bite Threats

The threats in the SWOT Analysis of Parle Mango Bite are as mentioned:

1.Threat from other confectionary products, toffees

Parle Mango Bite Competition

Below are the top 3 Parle Mango Bite competitors:

1.ITC Confectionery


3.Mango Mood


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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