Orient Beverages SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1906

SWOT Analysis of Orient Beverages with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orient Beverages

Parent Company

Orient Beverages Ltd


Food processing and products


Food & Beverages

Tagline/ Slogan



Bottler for Bisleri and Coca Cola

Orient Beverages STP


Anyone who needs a beverage for any occasion

Target Group

All age groups, from kids to adults


The Sweet Taste of Purity

Orient Beverages SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Orient Beverages :

1. The company has set up its own plant for manufacturing and marketing of packaged drinking water of BISLERI

2. The Company is also engaged in its original activities of Real estate business which provides stable cash pool for other businesses
3. Company has the experience of being the bottler and franchisee of reputed brands like Coca Cola, Parle and Bisleri
5. Being Franchisee of M/s Bisleri International Private Limited
the Research and Development of technology is automatically taken care of

4. Has a diversified range of businesses like packaged drinking water, real estate and share trading


1.  It has bottling rights just for three states namely states of West Bengal, Orissa and Chhattisgarh which reduces its market territory

2. The company is competing on quality in a price sensitive region
3. The desired results of packaged drinking water business in West Bengal as  well as  Jharkhand  could  not  be achieved due to heavy  increase  in  the  raw materials  and  power cost and no increase in prices


1. Company is looking for the suitable land to put up another plant to meet the market demand for the coming years, which will increase the capacity and revenues as well
2. Renewal of tenancy for multiple clients is due with effect from 2012 and the Company expects a good increase in its rental income from the said renewal, and hence forth better revenues
3. Share trading business can be expanded using the revenues generated from the stable real estate business


1. Intense competition from other major player in the mineral water segment and increasing capacity of competitor bottlers

2. Not declaring dividends for the last three years instead of making profits may hamper investor confidence in the future prospects of the company

3. Regional players with a low cost structure and lower quality are posing huge threat to the overall profitability of the company

Orient Beverages Competition


  1. Himalya International
  2. Agro Tech Food
  3. Hatsun Agro Products
  4. Mount Everest Mineral
  5. Farmax India

The brandguide table above concludes the Orient Beverages SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Orient Beverages. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: