Amar Remedies Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of Amar Remedies Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amar Remedies Ltd

Parent Company

Amar Remedies Ltd


Personal Hygiene



Tagline/ Slogan

Creations for Body and Bath


Ayurvedic personal hygiene products



Personal hygiene users

Target Group

Ayurvedic oral product users


Premier personal hygiene Ayurvedic products of India

SWOT Analysis


1. The company's has a wide product range including toothpastes, tooth powders, toothbrushes, petroleum jellies, talcs, soaps, shampoos, lotions, ointments, and creams
2. The company was established with an objective of undertaking extensive research in Ayurveda, and has become an established name in Ayurvedic products
3. It has popular brands like Smile and Amar under its product portfolio
4. The  Company has entered  into  an arrangement with WALT DISNEY in-order to further penetrate urban and  semi-urban  areas and across geographies in India
5. It has launched sub-brands in foreign countries, namely UAE, USA, Nepal, Angola, Egypt, Kenya, South Africa and Nigeria  
6. Launched their high end natural beauty care products showroom under the brand 'The Natures Co' which increases both its market and consumer base


1. Over reliance on Ayurvedic products

2. Company gives dividends instead of retaining profits for future expansion plans and give a positive signal for the firm’s prospects

3. Presence in all segments confuses the consumer about the actual positioning of the company’s brands


1. The Luxury Natural Cosmetic Segment is in Boom and the cosmetics market
2. Rural Market presents huge opportunity to the company to expand its market as Rural  Indians  are  developing desire for personal  care products
3. The global personal care products industry is growing at a very rapid pace which allows company to pursue aggressive expansion plans
4. In most of the countries  the  demand for organic products has been rising steadily, which signals a positive trend for the company’s Ayurvedic products


1. Stiff competition impacts pricing power as new entrants are using pricing as a tool because high inflation makes lower prices easier to attract consumers
2. Intervention of Government viz-a-viz import & export of FMCG products is  causing upheavals in the market hence affecting both demand and  price
3. Constant increase in costs in terms of raw material and packaging costs



  1. Colgate-Palmolive (India) Ltd.
  2. Dabur India Ltd.
  3. Emami Ltd.
  4. Hindustan Unilever Ltd.
  5. Jyothy Consumer Products Ltd.
  6. Marico Ltd.

The table above concludes the Amar Remedies Ltd SWOT analysis along with its marketing and brand parameters.


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