Parle Melody SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle Melody analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Melody SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Melody to benchmark its business & performance as compared to the competitors and industry. As of 2020, Parle Melody is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Melody competitors and includes Parle Melody target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Melody SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Parle Melody Brand Analysis
Parent Company

Parle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Melody khao khud jaan jao; Melody hai chocolaty

USP

Caramel with chocolate filling

Parle Melody STP
Parle Melody Segmentation

People looking to have a  chocolate which is high in quality and moderately priced

Parle Melody Target Market

All age groups Lower, middle and upper class people

Parle Melody Positioning

The most chocolaty chocolate

Parle Melody SWOT Analysis
Parle Melody Strengths

Below are the Strengths in the SWOT Analysis of Parle Melody:

1.Big brand name Melody

2.Good advertising

3.Excellent reach and distribution

4.Famous for its rich taste

Parle Melody Weaknesses

Here are the weaknesses in the Parle Melody SWOT Analysis:

1.Product storage and quality deterioration

Parle Melody Opportunities

Following are the Opportunities in Parle Melody SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Parle's successful brand

Parle Melody Threats

The threats in the SWOT Analysis of Parle Melody are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Parle Melody Competition
Competitors

Below are the top 2 Parle Melody competitors:

1.Cadburys Eclairs

2.Other Brand's eclairs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Melody. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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