Parle Melody SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7913

SWOT analysis of Parle Melody analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Melody SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Melody to benchmark its business & performance as compared to the competitors and industry. Parle Melody is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Melody competitors and elaborates Parle Melody market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Melody SWOT, Competitors, Marketing STP & Brand analysis Table
Parle Melody Brand Analysis
Parent Company

Parle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Melody khao khud jaan jao; Melody hai chocolaty

USP

Caramel with chocolate filling

Parle Melody STP
Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

The most chocolaty chocolate

Parle Melody SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Melody. Strengths are:

1.Big brand name Melody

2.Good advertising

3.Excellent reach and distribution

4.Famous for its rich taste

Weaknesses

Here are the weaknesses in the Parle Melody SWOT Analysis:

1.Product storage and quality deterioration

Opportunities

Following are the Opportunities in Parle Melody SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Parle's successful brand

Threats

The threats in the SWOT Analysis of Parle Melody are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Parle Melody Competition
Competitors

Below are the top 2 Parle Melody competitors:

1.Cadburys Eclairs

2.Other Brand's eclairs

The brandguide table above concludes the Parle Melody SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Melody. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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