JK Sugars SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1180

SWOT Analysis of JK Sugars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JK Sugars

Parent Company

JK Sugars Ltd


Food processing


Food & Beverages

Tagline/ Slogan



Known for production of high quality crystal white sugar

JK Sugars STP


Industrial users of sugar and sugar related products

Target Group

Sugar brokers, wholesalers and food processing industries


Producer of high quality crystal white sugar

JK Sugars SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JK Sugars :

1. Plant located in rich sugarcane belt of Uttar Pradesh.

2.Well known as a supplier of quality sugar.

3.It has a good brand image in the market.

4.The company works closely with around 80,000 cane growers.


1.Volatility in sugarcane prices.
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).


1.Scope for technology upgradation.
2.Opportunities in terms of export to new emerging markets.


1.Vulnerable to political interests
2.Being in an agro based Industry, inherent risks of the   vagaries of monsoon and other natural calamities.

JK Sugars Competition


Below are the 4 main JK Sugars competitors :

1.Sakthi Sugars Limited

2.Shree Renuka Sugars Limited

3.KM Sugar Mills Ltd.

4.Modi Sugar Mills

The brandguide table above concludes the JK Sugars SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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