Bambino Agro Industries SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2793
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SWOT Analysis of Bambino Agro Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bambino Agro Industries Ltd

Parent Company

Bambino Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Pioneer in vermicelli, its name is associated with vermicelli

Bambino Agro Industries STP

Segment

Households/chefs/restaurants

Target Group

Targets the Middle class mainly

Positioning

Provider of fresh and good quality food products

Bambino Agro Industries SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bambino Agro Industries. Strengths are:

1. Pioneered and introduced vermicelli in India.
2. Innovative range of products.
3. Well known for its quality.

4.Good Brand Recall
5. Active and extensive R&D activities with substantial investments in it.

6. Very competent and skilled sales team.

Weaknesses

Here are the weaknesses of Bambino Agro Industries :

1.Limited global presence as compared to global leaders in the segment.
2.Dependence majorly on domestic market is a concern.

Opportunities

Following are the Opportunities of Bambino Agro Industries :

1.Strategic Acquisitions and global tie-ups to enhance its market presence

2. Growing Retail Sector in UAE and Middle East which can be tapped for growth.

Threats

The threats of Bambino Agro Industries are as mentioned :

1. Competition from global players.

2. FDI in retail allowing international brands

Bambino Agro Industries Competition

Competitors

Below are the 4 main Bambino Agro Industries competitors :

1.MTR Foods Ltd.

2.HSM Foods International

3.ITC Limited

4.DFM Foods Ltd


The brandguide table above concludes the Bambino Agro Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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