Rasoi Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 945
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SWOT Analysis of Rasoi Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rasoi Ltd

Parent Company

Rasoi Group

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Trusted Household name for over 50 years

USP

Trusted for its quality

STP

Segment

People who are looking for good quality vanaspati, oil, pickles etc. at reasonable prices

Target Group

Quality and hygiene conscious home makers-middle and upper middle class

Positioning

High quality products suited to the tastes of the consumers

SWOT Analysis

Strengths

1. One of the oldest and best run Vanaspati operation under a single unbroken ownership.
2. Strong CSR activities in the form of Manoj modi Foundation Dialysis centre.
3. It is well known and trusted for its quality.
4. It has been in operation for over 100 years, hence is trusted for quality.

Weaknesses

1.Low advertising and visibility.
2.Low penetration in the food processing industry.

Opportunities

1. Opportunities in terms of expanding product portfolio like Ready to eat segment.
2.Explore global markets.

Threats

1.Highly competitive industry.
2.A large number of domestic as well as multinational players.

Competition

Competitors

1.Gemini cooking oil
2.Fortune
3.Sundrop

4.Mother’s Recipe


The table above concludes the Rasoi Ltd SWOT analysis along with its marketing and brand parameters.

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