Rasoi Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1213
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SWOT Analysis of Rasoi Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rasoi Ltd

Parent Company

Rasoi Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Trusted Household name for over 50 years

USP

Trusted for its quality

Rasoi Ltd STP

Segment

People who are looking for good quality vanaspati, oil, pickles etc. at reasonable prices

Target Group

Quality and hygiene conscious home makers-middle and upper middle class

Positioning

High quality products suited to the tastes of the consumers

Rasoi Ltd SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rasoi Ltd :

1. One of the oldest and best run Vanaspati operation under a single unbroken ownership.
2. Strong CSR activities in the form of Manoj modi Foundation Dialysis centre.
3. It is well known and trusted for its quality.
4. It has been in operation for over 100 years, hence is trusted for quality.

Weaknesses

1.Low advertising and visibility.
2.Low penetration in the food processing industry.

Opportunities

1. Opportunities in terms of expanding product portfolio like Ready to eat segment.
2.Explore global markets.

Threats

1.Highly competitive industry.
2.A large number of domestic as well as multinational players.

Rasoi Ltd Competition

Competitors

Below are the 4 main Rasoi Ltd competitors :

1.Gemini cooking oil
2.Fortune
3.Sundrop

4.Mother’s Recipe


The brandguide table above concludes the Rasoi Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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