Parle Monaco Smart Chips SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3890

SWOT analysis of Parle Monaco Smart Chips analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Monaco Smart Chips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Monaco Smart Chips to benchmark its business & performance as compared to the competitors and industry. Parle Monaco Smart Chips is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Monaco Smart Chips competitors and elaborates Parle Monaco Smart Chips market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Monaco Smart Chips SWOT, Competitors, Marketing STP & Brand analysis Table

Parle Monaco Smart Chips

Parent Company





Food & Beverages

Tagline/ Slogan

Smart khao smart raho; Ab taste ka maza bina dare


Not fried chips

Parle Monaco Smart Chips STP

Health conscious people

Target Group

All age groups Lower, middle class people


Wafers for people who want to be healthy

Parle Monaco Smart Chips SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Monaco Smart Chips. Strengths are:

1. Excellent branding and advertising

2.Excellent distribution and availability

3. Celebrity brand ambassador

4.Low fat chips


Here are the weaknesses in the Parle Monaco Smart Chips SWOT Analysis:

1. Many competitors in this segment

2.Not too many flavors

3.Storage issues


Following are the Opportunities in Parle Monaco Smart Chips SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.More Brand recognition


The threats in the SWOT Analysis of Parle Monaco Smart Chips are as mentioned:

1.Threat from local substitute snacks

Parle Monaco Smart Chips Competition

1.Haldirams low fat snacks

The brandguide table above concludes the Parle Monaco Smart Chips SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Monaco Smart Chips. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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