Parle Monaco Smart Chips SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3495

SWOT Analysis of Parle Monaco Smart Chips with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Monaco Smart Chips

Parent Company





Food & Beverages

Tagline/ Slogan

Smart khao smart raho; Ab taste ka maza bina dare


Not fried chips

Parle Monaco Smart Chips STP


Health conscious people

Target Group

All age groups Lower, middle class people


Wafers for people who want to be healthy

Parle Monaco Smart Chips SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Monaco Smart Chips :

1. Excellent branding and advertising

2.Excellent distribution and availability

3. Celebrity brand ambassador

4.Low fat chips


1. Many competitors in this segment

2.Not too many flavors

3.Storage issues


1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.More Brand recognition


1.Threat from local substitute snacks

Parle Monaco Smart Chips Competition


1.Haldirams low fat snacks

The brandguide table above concludes the Parle Monaco Smart Chips SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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