Parle Full Toss SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4573

SWOT analysis of Parle Full Toss analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Full Toss SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Full Toss to benchmark its business & performance as compared to the competitors and industry. Parle Full Toss is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Full Toss competitors and elaborates Parle Full Toss market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Full Toss SWOT, Competitors, Marketing STP & Brand analysis Table

Parle Full toss

Parent Company





Food & Beverages

Tagline/ Slogan

Asli magic to isme hai


Spicy snack

Parle Full Toss STP

People who want to have between meal snacks

Target Group

Youth of Lower, middle income


The snack with the magical taste

Parle Full Toss SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Full Toss. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability


Here are the weaknesses in the Parle Full Toss SWOT Analysis:

1.High fat and cholesterol in potato wafers



Following are the Opportunities in Parle Full Toss SWOT Analysis:

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

4.More Brand recognition


The threats in the SWOT Analysis of Parle Full Toss are as mentioned:

1.Threat from local substitute snacks

2.Boycott by health conscious people

Parle Full Toss Competition

Below are the top 5 Parle Full Toss competitors:





5.Local wafers

The brandguide table above concludes the Parle Full Toss SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Full Toss. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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