Priyagold Fresh Fizzy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1745

SWOT Analysis of Priyagold Fresh Fizzy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Fresh Fizzy

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Attractive and enticing packaging



Apple based fizz drink

Target Group

Teenagers and Youth – Male-Middle Income category


Apple based fizz drink for youth

SWOT Analysis


1. Available in different sizes such as 250ml,500ml and 1litre

2.Attractive packaging wrap around the product

3.Competitive price points for various sizes

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand


1.Low brand recognition among consumers

2.Less product differentiation with competitor product


1. Opportunity to enhance brand image and repositioning through increased marketing communication advertising

2.Opportunity to improve sales through combo offers with other Priyagold products


1.Competitor - Appy Fizz has market leader position and dominant market share and has become synonymous with Apple based Fizz drink

2.Very difficult for Fresh Fizzy to create awareness and customer retention in the face of increased competition



1.Appy Fizz

2. Pepsi

3. Coca Cola

The table above concludes the Priyagold Fresh Fizzy SWOT analysis along with its marketing and brand parameters.


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