Priyagold Fresh Gold Juices SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2713

SWOT Analysis of Priyagold Fresh Gold Juices with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Fresh Gold Juices

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Packaged fresh juice at cheap price



Fresh Juice-Packaged segment

Target Group

Young adults, health conscious buyers – middle income segment


Packaged fruit juice for the value conscious customer

SWOT Analysis


1. Attractive packaging

2.Competitive price points

3.Available in variety of flavors

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand


1.Limited brand recall and brand awareness among customers

2.Less retail shelf space compared to leading players

3.Not so good marketing communications in the past have damaged the growth potential


1. Opportunity to market in new geographies of South East Asian Countries

2.2 for 1 promotions may enhance sales volume and increase the number of first time users


1.Intense competition from foreign brands

2.It may be very difficult to disassociate rival brands from the image of first choice of packaged fruit juice




2.Real Juice

The table above concludes the Priyagold Fresh Gold Juices SWOT analysis along with its marketing and brand parameters.


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