Priyagold Snakker SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3054

SWOT Analysis of Priyagold Snakker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Snakker

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Wafer Chocolate at cheap price



Wafer Chocolate

Target Group

Teen and Young adults – middle and lower income


Wafer chocolate at competitive price

SWOT Analysis


1. Attractive packaging and labeling

2.Competitive prices catch the eye of value conscious buyer segment

3.Innovative marketing promotion campaigns such as “Priyagold Snakker Contest” have resulted in better recognition

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand


1.Ppoor visibility amidst hefty competition in the wafer chocolate segment

2.Limited brand recognition and awareness among consumers

3.Little product differentiation compared to similar products from more established players


1. Opportunity to rebrand and reposition the product so as to attract the attention of youth – its target segment

2.Trade relations needs to be improved and attractive value proposition has to be offered to distribution partners so that product visibility and availability is enhanced


1. Competitors have better visibility and brand recognition that may wipe away Snakker

2.Competitors have much bigger advertising budget which cannot be matched





The table above concludes the Priyagold Snakker SWOT analysis along with its marketing and brand parameters.


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