Pickwick Cream Wafer Biscuits SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Pickwick Cream Wafer Biscuits analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pickwick Cream Wafer Biscuits SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pickwick Cream Wafer Biscuits to benchmark its business & performance as compared to the competitors and industry. Pickwick Cream Wafer Biscuits is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pickwick Cream Wafer Biscuits competitors and includes Pickwick Cream Wafer Biscuits target market, segmentation, positioning & Unique Selling Proposition (USP).

Pickwick Cream Wafer Biscuits SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pickwick Cream Wafer Biscuits Brand Analysis
Parent Company

Pickwick Hygienic Products Ltd

Category

Wafer Snack

Sector

Food & Beverages

Tagline/ Slogan

Eet sum mor

USP

Quality and Packaging

Pickwick Cream Wafer Biscuits STP
Pickwick Cream Wafer Biscuits Segmentation

Wafer Biscuits

Pickwick Cream Wafer Biscuits Target Market

Children and Teen population – lower and middle income group

Pickwick Cream Wafer Biscuits Positioning

Tasty wafer biscuits of superior quality

Pickwick Cream Wafer Biscuits SWOT Analysis
Pickwick Cream Wafer Biscuits Strengths

Below are the Strengths in the SWOT Analysis of Pickwick Cream Wafer Biscuits:

1. Good attractive packaging of wafers

2.Available in different sizes to cater to a wider audience

3.Superior quality perception

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand

Pickwick Cream Wafer Biscuits Weaknesses

Here are the weaknesses in the Pickwick Cream Wafer Biscuits SWOT Analysis:

1.Not much product differentiation with competitors

2.Poor availability in retail stores

3.Low brand loyalty amidst flooding of market with private label products

Pickwick Cream Wafer Biscuits Opportunities

Following are the Opportunities in Pickwick Cream Wafer Biscuits SWOT Analysis:

1. Opportunity in export to South East Asian region and Africa

2.Opportunity for volume growth through trade relations with new distribution channel such as Children’s stores

3.Promotional events such as bundling may increase sales

Pickwick Cream Wafer Biscuits Threats

The threats in the SWOT Analysis of Pickwick Cream Wafer Biscuits are as mentioned:

1.Threat is serious from private label and unbranded wafer biscuit products in terms of price

2.Lower price of unbranded wafers may prove unfavorable to Pickwik in a low loyalty product line

Pickwick Cream Wafer Biscuits Competition
Competitors

Below are the top 2 Pickwick Cream Wafer Biscuits competitors:

1.Cadbury Perk

2. Other wafer brands


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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