Pickwick Cream Wafer Biscuits SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Pickwick Cream Wafer Biscuits analyses the brand by its strengths, weaknesses, opportunities & threats. In Pickwick Cream Wafer Biscuits SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pickwick Cream Wafer Biscuits to benchmark its business & performance as compared to the competitors. Pickwick Cream Wafer Biscuits is one of the leading brands in the food & beverages sector.

The article below lists the Pickwick Cream Wafer Biscuits SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pickwick Cream Wafer Biscuits SWOT Analysis:

SWOT Analysis of Pickwick Cream Wafer Biscuits

For Pickwick Cream Wafer Biscuits, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pickwick Cream Wafer Biscuits Strengths

The strengths of Pickwick Cream Wafer Biscuits looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pickwick Cream Wafer Biscuits :

1. Good attractive packaging of wafers

2.Available in different sizes to cater to a wider audience

3.Superior quality perception

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand

Pickwick Cream Wafer Biscuits Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pickwick Cream Wafer Biscuits SWOT Analysis:

1.Not much product differentiation with competitors

2.Poor availability in retail stores

3.Low brand loyalty amidst flooding of market with private label products


Pickwick Cream Wafer Biscuits Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pickwick Cream Wafer Biscuits SWOT Analysis:

1. Opportunity in export to South East Asian region and Africa

2.Opportunity for volume growth through trade relations with new distribution channel such as Children’s stores

3.Promotional events such as bundling may increase sales

Pickwick Cream Wafer Biscuits Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pickwick Cream Wafer Biscuits are as mentioned:

1.Threat is serious from private label and unbranded wafer biscuit products in terms of price

2.Lower price of unbranded wafers may prove unfavorable to Pickwik in a low loyalty product line


Pickwick Cream Wafer Biscuits Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Pickwick Cream Wafer Biscuits:

1.Cadbury Perk

2. Other wafer brands

Hence this concludes the Pickwick Cream Wafer Biscuits SWOT analysis.

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About Pickwick Cream Wafer Biscuits

Pickwick Cream Wafer Biscuits Overview
Parent Company

Pickwick Hygienic Products Ltd

Category

Wafer Snack

Sector

Food & Beverages

Tagline/ Slogan

Eet sum mor

USP

Quality and Packaging

Pickwick Cream Wafer Biscuits STP
Segmentation

Wafer Biscuits

Target Market

Children and Teen population – lower and middle income group

Positioning

Tasty wafer biscuits of superior quality


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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