Pickwick Cream Wafer Biscuits SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Pickwick Hygienic Products Ltd

Wafer Snack

Food & Beverages

Eet sum mor

Quality and Packaging

Wafer Biscuits

Children and Teen population – lower and middle income group

Tasty wafer biscuits of superior quality

Below are the Strengths in the SWOT Analysis of Pickwick Cream Wafer Biscuits:

1. Good attractive packaging of wafers

2.Available in different sizes to cater to a wider audience

3.Superior quality perception

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand

Here are the weaknesses in the Pickwick Cream Wafer Biscuits SWOT Analysis:

1.Not much product differentiation with competitors

2.Poor availability in retail stores

3.Low brand loyalty amidst flooding of market with private label products

Following are the Opportunities in Pickwick Cream Wafer Biscuits SWOT Analysis:

1. Opportunity in export to South East Asian region and Africa

2.Opportunity for volume growth through trade relations with new distribution channel such as Children’s stores

3.Promotional events such as bundling may increase sales

The threats in the SWOT Analysis of Pickwick Cream Wafer Biscuits are as mentioned:

1.Threat is serious from private label and unbranded wafer biscuit products in terms of price

2.Lower price of unbranded wafers may prove unfavorable to Pickwik in a low loyalty product line

Below are the top 2 Pickwick Cream Wafer Biscuits competitors:

1.Cadbury Perk

2. Other wafer brands