Pickwick Cream Wafer Biscuits SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2911

SWOT Analysis of Pickwick Cream Wafer Biscuits with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pickwick Cream Wafer Biscuits

Parent Company

Pickwick Hygienic Products Ltd


Wafer Snack


Food & Beverages

Tagline/ Slogan

Eet sum mor


Quality and Packaging

Pickwick Cream Wafer Biscuits STP


Wafer Biscuits

Target Group

Children and Teen population – lower and middle income group


Tasty wafer biscuits of superior quality

Pickwick Cream Wafer Biscuits SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pickwick Cream Wafer Biscuits :

1. Good attractive packaging of wafers

2.Available in different sizes to cater to a wider audience

3.Superior quality perception

4. Good distribution and availability at retail stores

5. Strong brand backing of parent brand


1.Not much product differentiation with competitors

2.Poor availability in retail stores

3.Low brand loyalty amidst flooding of market with private label products


1. Opportunity in export to South East Asian region and Africa

2.Opportunity for volume growth through trade relations with new distribution channel such as Children’s stores

3.Promotional events such as bundling may increase sales


1.Threat is serious from private label and unbranded wafer biscuit products in terms of price

2.Lower price of unbranded wafers may prove unfavorable to Pickwik in a low loyalty product line

Pickwick Cream Wafer Biscuits Competition


Below are the 2 main Pickwick Cream Wafer Biscuits competitors :

1.Cadbury Perk

2. Other wafer brands

The brandguide table above concludes the Pickwick Cream Wafer Biscuits SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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