Dabur Glucose D SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5102
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SWOT Analysis of Dabur Glucose D with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Glucose-D

Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Sar se paon tak zabardast energy, More glucose more energy

USP

Contains nutrients, salts and glucose for giving energy

Dabur Glucose D STP

Segment

Young sporty people looking for an energetic drink

Target Group

All age groups Lower, middle class people

Positioning

Extra energy to start your day

Dabur Glucose D SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Glucose D :

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Not good for diabetic patients

Opportunities

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

1.Threat from locally made nimbu pani

Dabur Glucose D Competition

Competitors

Below are the 2 main Dabur Glucose D competitors :

1.Glucon-D

2.Nimbooz


The brandguide table above concludes the Dabur Glucose D SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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