Amrit Corporation SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2122

SWOT analysis of Amrit Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amrit Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amrit Corporation to benchmark its business & performance as compared to the competitors and industry. Amrit Corporation is one of the leading brands in the food & beverages sector. The table below also lists the top Amrit Corporation competitors and elaborates Amrit Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amrit Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
Amrit Corporation Brand Analysis
Parent Company

Amrit Group


Food Processing


Food & Beverages

Tagline/ Slogan



Quality producer of milk, also diversified into other businesses

Amrit Corporation STP

People who need milk and milk products for daily use

Target Group

Lower, middle and upper middle class families


Quality producer of milk

Amrit Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amrit Corporation. Strengths are:

1. It has a well-diversified business including dairy and real estate business.
2. It is one of the leading producers of UHT milk
3. It has a premium township Gagan enclave in Ghaziabad city to its credit which is known for its high quality internal infrastructure.
4. It is also into the services business- i.e. corporate & strategic advisory services and BPO/back-office services to the Group Companies.

5. It has been operational for over 60 years now hence is well established.


Here are the weaknesses in the Amrit Corporation SWOT Analysis:

1.Lack of control over milk yield.
2.Distribution network is not very strong
3.For real estate business, distance between construction projects reduces efficiency


Following are the Opportunities in Amrit Corporation SWOT Analysis:

1.Opportunities in terms of exports can be exploited.
2.Financial support in terms of loans and insurance and growth in the income of people is in support of real estate industry.


The threats in the SWOT Analysis of Amrit Corporation are as mentioned:

1.No distribution and pricing policy on milk .

2.No incentive on entering into this sector unlike other food processing and meat sector.

Amrit Corporation Competition

Below are the top 3 Amrit Corporation competitors:

3.Agro Tech Foods Ltd.

The brandguide table above concludes the Amrit Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amrit Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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