Ugar Sugar Works Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1346

SWOT analysis of Ugar Sugar Works Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ugar Sugar Works Ltd is one of the leading brands in the food & beverages sector. The table below also lists the top Ugar Sugar Works Ltd competitors and elaborates Ugar Sugar Works Ltd segmentation, targeting, positioning & USP.

Ugar Sugar Works Ltd

Parent Company

Shirgaokar group of companies


Food Processing


Food & Beverages

Tagline/ Slogan

A sweet tradition


Known for production of quality white crystal sugar

Ugar Sugar Works Ltd STP


Industrial users of Sugar and related products

Target Group

Sugar brokers, wholesalers and food processing industries


Quality producer of white crystal sugar

Ugar Sugar Works Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ugar Sugar Works Ltd. Strengths are:

1. Involved in the manufacture of white crystal sugar for over 65 years hence well-established.
2. It has installed a full- fledged waste water treatment plant. The treatment system consists of Biomethanation followed by Evaporation & a Dryer System, a technology that has been adopted for the first time in India.
3. It has good R&D capabilities.

4. It has come up with a lot of innovation like auto cane feeding system before the mills.
5. As a Diversification and Tax Saving Measure the Company has decided to set up Four Wind Mills in Tamilnadu for Wind Power Generation.


Here are the weaknesses in the Ugar Sugar Works Ltd SWOT Analysis:

1. Volatility in sugarcane prices.
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).


Following are the Opportunities in Ugar Sugar Works Ltd SWOT Analysis:

1. Scope for technology upgradation.
2.Opportunities in terms of export to new emerging markets.


The threats in the SWOT Analysis of Ugar Sugar Works Ltd are as mentioned:

1. Vulnerable to political interests
2.Being in an agro based Industry, inherent risks of the   vagaries of monsoon and other natural calamities.

Ugar Sugar Works Ltd Competition


Below are the top 3 Ugar Sugar Works Ltd competitors:

1.Rana Sugars Limited

2.Sakthi Sugars Limited

3.Simbhaoli Sugars Limited

The brandguide table above concludes the Ugar Sugar Works Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Ugar Sugar Works Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: