Ponni Sugars Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2315

SWOT Analysis of Ponni Sugars Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ponni Sugars (Erode) Ltd

Parent Company

Ponni Sugars and Chemicals (PSCL)


Food Processing


Food & Beverages

Tagline/ Slogan

Partnering with paper to prosperity


A company with a difference because of various features like its backward integration with paper.

Ponni Sugars Ltd STP


Industrial users of sugar and sugar related products

Target Group

Sugar brokers, wholesalers and food processing industries


Positioned as  a company with a difference because of various features like its backward integration with paper

Ponni Sugars Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ponni Sugars Ltd :

1.It  is an efficient and quality producer of sugar, catering to both domestic and international markets

2. The Erode sugar mill has successfully implemented an innovative Lift Irrigation Scheme by bringing in dry lands under cane cultivation, utilizing the effluent discharge of the neighboring paper mill. This has provided many benefits – providing a dependable and perennial source of irrigation to farmers in the neighborhood, resolving the raw material needs of sugar and paper mills

3. It Pioneered long sugar season
4. It is a very Customer focused company
5. Innovative structuring as backward integration to paper.


1. Volatility in sugarcane prices.
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).


1. Scope for technology upgradation.
2.Opportunities in terms of export to new emerging markets.


1.Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis

2. Sugar industry is very volatile as many factors including rainfall, cultivated area and transportation cost affects sugarcane prices and hence make this industry unpredictable.

Ponni Sugars Ltd Competition


Below are the 4 main Ponni Sugars Ltd competitors :

1.Ugar sugar works Ltd.
2.Dhampur sugar mills
3.Simbhaoili sugar mills

4. Shree Renuka sugars Ltd.

The brandguide table above concludes the Ponni Sugars Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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