Oudh Sugar Mills Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1048

SWOT Analysis of Oudh Sugar Mills Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oudh Sugar Mills Ltd

Parent Company

KK Birla group of companies


Food processing


Food & Beverages

Tagline/ Slogan



One of the pioneers in the sugar industry

Oudh Sugar Mills Ltd STP


Industrial users of sugar and sugar related products

Target Group

Sugar brokers, wholesalers and food processing industries


One of the pioneers in the sugar industry

Oudh Sugar Mills Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oudh Sugar Mills Ltd :

1. It is one of the largest and rapidly growing company in the Sugar Industry.
2. Company has consistently grown through organic and inorganic modes of growth.
3. Parent company is one of the oldest and well established companies in India.
4. The parent group, The K K Birla Group is a major player in key industries like fertilizers, chemicals, heavy engineering, textiles, shipping, media etc. apart from sugar.


1. Volatility in sugarcane prices.
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS).


1. Huge potential to increase the productivity of cane and sugar recovery rate by improving technology more.
2. Growth in domestic consumption will drive the demand for sugar.


1. Vulnerable to political interests
2.Being in an agro based Industry, inherent risks of the   vagaries of monsoon and other natural calamities.

Oudh Sugar Mills Ltd Competition


Below are the 3 main Oudh Sugar Mills Ltd competitors :

1.Modi Sugar Mills

2.Simbhaoli Sugar Mills Ltd

3.Godavari Biorefineries Ltd

The brandguide table above concludes the Oudh Sugar Mills Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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