SWOT Analysis of Natraj Proteins Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Natraj Proteins Ltd |
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Parent Company |
Natraj Proteins Ltd. |
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Category |
Food Processing and products |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Quality producer of de-oiled cake, crude oil, refined oil, Lecithin etc |
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Natraj Proteins Ltd STP |
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Segment |
Industries, businesses, people looking for refined oil, crude oil and oil cakes |
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Target Group |
Farmers and Lower, Middle and upper middle class people |
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Positioning |
Quality producer of de-oiled cake, crude oil, refined oil, Lecithin etc |
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Natraj Proteins Ltd SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Natraj Proteins Ltd : 1. It has been in operation for decades now and is hence well established. 4.Emphasis on superior procurement, trading skills and tough quality control standards. |
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Weaknesses |
1.No control on raw material prices as product is agro based. |
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Opportunities |
1.Control price fluctuations. |
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Threats |
1.Entry of more domestic and international players. |
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Natraj Proteins Ltd Competition |
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Competitors |
Below are the 3 main Natraj Proteins Ltd competitors : 1.Ruchi Soya Industries Ltd. |
The brandguide table above concludes the Natraj Proteins Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Natraj Proteins Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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